Odisha Secures Trademarks For 5 More Key Puri Jagannath Temple

Puri:23/7/26: Setting a new milestone, Shree Jagannath Temple Administration (SJTA) has achieved a major success in protecting the sacred traditions and heritage of the 12th-century shrine in Odisha’s Puri. According to the Chief Administrator of SJTA, Arabinda Padhee, five more trademark applications have been approved for publication in the upcoming journal following the second-stage examination of the registration process.

The trademark applications for “Jagannath Dham,” “Shri Kshetra,” “Mahaprasad,” “Neelachakra,” and “Koili Baikuntha” have been approved for publication in the upcoming Trademark Journal following the second stage of examination, Padhee said in a post on X.

The latest approvals have been secured after the SJTA obtained trademark registrations last month for the wordmarks “Ananda Bajara” and “Patitapabana”, along with the logomark registration of the Nilachakra logo under the Trade Marks Act

SJTA officials said the move was prompted by concerns that certain individuals and organisations were using sacred names and symbols associated with Lord Jagannath for commercial purposes. To curb such misuse, the temple’s managing body decided to seek trademark protection for terms and symbols

The administration had applied for trademark registration of 29 names, terms and symbols connected with the Jagannath tradition.

Following the latest achievement, approval for 21 more terms associated with the 12th-century shrine is expected soon. The Intellectual Property India has sought detailed information on these terminologies. We are optimistic about securing patent for those terms too, said officials.