Home » Business » Samsung Galaxy Tab S9 Series Jaipur Literature Festival 2024 will be protected by Dettol Banega Swasth India.

Samsung Galaxy Tab S9 Series Jaipur Literature Festival 2024 will be protected by Dettol Banega Swasth India.

Newdelhi:4/2/24:In a strategic move, Dettol Banega Swasth IndiaReckitt India‘s purpose-driven flagship program, joined hands with the 17th edition of the Samsung Galaxy Tab S9 Series Jaipur Literature Festival. This partnership is dedicated to ensuring a safe, hygienic, and enjoyable experience for the esteemed invitees and attendees participating in the celebrated ‘greatest literary show on earth’ at its traditional venue in Jaipur.

The 17th edition of the iconic Festival presented an array of diverse themes and writers, thoughtfully curated for a worldwide audience. Participants delved into literature, insightful discussions, musical performances, art installations, merchandise, local cuisine, and more. With an extended reach, the Festival endeavored to provide a lively and enriching experience, reinforcing its position as a leading literary event.

During the Jaipur Literature Festival, Reckitt India introduced “Dettol Hygieia”– a mobile game inspired by the Greek goddess of healing, designed to make learning about cleanliness engaging and fun. Inaugurated by Mr. Amitabh Kant, Former CEO of the NITI Aayog, this game aims to transform hygiene education for millions of young minds across India, focusing on the crucial aspect of handwashing with unique environments for an endless germ-killing adventure. Built on the 5 pillars of Dettol’s Hygiene practices including personal hygiene, hygiene at home, school, neighborhood, and hygiene during illness, Dettol Hygieia puts theory into practice. It merges entertainment with education to underscore the significance of hygiene and personal health among children and teenagers.

Commenting on the partnership, Ravi Bhatnagar, Director, External Affairs and Partnerships, SoA, Reckitt, said, “We, at Reckitt India, are proud to continue our long-standing partnership with Jaipur Literature Festival, as we consistently work towards building a cleaner and healthier world. Through this association, Dettol Banega Swasth India aims to protect Jaipur Literature Festival participants with the right products to enable a safe and hygienic event. We are excited to unveil “Dettol Hygieia”, a mobile game that makes learning about hygiene and handwashing fun and engaging for children and teenagers. Our goal is to make the valuable lessons from Dettol Hygieia an integral part of children’s lives in remote villages, bridging the gap between urban and rural areas.”

This initiative is poised to take hygiene education to the last mile, ensuring that the game’s valuable lessons become an integral part of children’s lives in remote villages. The game runs parallel to the 2030 Agenda for Sustainable Development ‘ensuring healthy lives and promoting well-being for all at all ages’ under SDG 3, and ‘ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all’ under SDG 4.  Through this vibrant and interactive game using the Dettol handwash to fight germs, the program aims to bridge the gap between urban and rural areas in understanding basic hygiene principles.

Annually, the Festival unites a varied assembly of the world’s leading writers, thinkers, humanitarians, politicians, business leaders, sports figures, and entertainers on a singular stage, championing the freedom to express and participate in thoughtful discussions. Since its establishment in 2007, the Festival has welcomed nearly 5000 speakers and performers, attracting over a million book enthusiasts from across the globe. Presently, the Jaipur Literature Festival stands as a global literary phenomenon, offering a stage for captivating conversations, debates, and dialogue.

About Reckitt:

Reckitt* exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness, and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health, and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do, and build shared success with all our partners. We aim to do the right thing, always.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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