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Dharmendra Pradhan launches CRIIIO 4 GOOD modules to advance gender equality and empower young people

Newdelhi:28/9/23:Union Minister for Education and Skill Development & Entrepreneurship Shri Dharmendra Pradhan launched ‘CRIIIO 4 GOOD’, a new online, life skills learning module, to promote gender equality among girls and boys. The programme was launched in association with the International Cricket Council, UNICEF, and the Board of Control for Cricket in India at the Narendra Modi Stadium, Ahmedabad. Minister for Tribal Development, Primary, Secondary and Adult Education, Government of Gujarat, Dr. Kuber Dindor; Minister of State, Parliamentary Affairs, Primary, Secondary and Adult Education, Higher Education, Shri Praful Pansheriya; Representative of UNICEF, Ms. Cynthia McCaffrey; Honorary Secretary, Board of Control for Cricket in India, Shri Jay Shah; Indian cricketer and Celebrity Supporter for ICC-UNICEF CRIIO 4 GOOD initiative, Smt. Smriti Mandhana; Secretary, Department of School Education & Literacy, Ministry of Education, Shri Sanjay Kumar; officials of the Ministry of Education and UNICEF, and over 1000 children were also present for the event.

While speaking at the event, Shri Pradhan highlighted NEP 2020’s emphasis on gender parity and equal opportunities as a fundamental principle. Through CRIIIO 4 GOOD, the power of sports and the popularity of cricket can be used as a medium to empower the girl child and spread awareness about gender equity, he added. He mentioned how the country witnessed history in the making with the passage of Nari Shakti Vandan Adhiniyam and taking India to the forefront of women-led development.

Smt. Smriti Mandhana shared the first learning modules of CRIIIO 4 GOOD with over 1000 schoolchildren at the stadium. The modules are highly engaging, and they use the power of cricket to talk about essential life skills and gender equity, among girls and boys in a fun, interactive way.

‘CRIIIO 4 GOOD’ is a series of 8 cricket-based animation films to promote gender parity, equip girls with life skills, and encourage their participation in sports. Using the popularity and passion of cricket young audiences, ICC and UNICEF released these modules to inspire children and youth to adopt critical life skills and appreciate the importance of gender equality. The programme can be accessed free of cost on criiio.com/criiio4good in three languages: English, Hindi, and Gujarati.

The themes of the eight modules are: leadership, problem-solving, confidence, decision-making, negotiation, empathy, teamwork and goal setting and are visualized through state-of-the-art animation using cricketing examples. In-depth research into local nuances has made these films real and relatable.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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