Newdelhi:15/5/23:To catalyze youth action for climate change as a build up to June 5, World Environment Day, Union Minister for Environment, Forest, and Climate Change Shri Bhupender Yadav launched a mobile application, called “Meri LiFE” (My life). This app is inspired by the concept of LiFE, envisioned by the Prime Minister at COP 26, which emphasizes mindful and deliberate utilization instead of mindless and wasteful consumption
Speaking on the occasion Shri Yadav said that this app will showcase the power of citizens, especially young people in saving the environment. He also mentioned that through this app, simple actions in daily lives can have a larger climate impact. The Minister expressed his hope that the portal and app together drive a national movement for LiFE.Mission LiFE (Lifestyle for Environment) was launched by The Prime Minister on 20 October 2022 at Kevadia, Gujarat and focuses on bringing about behaviour changes in individuals through simple easy to do actions. The Ministry of Environment, Forest and Climate Change is the nodal ministry for national-level coordination and implementation of Mission LiFE.
As part of their implementation efforts, the Ministry has mobilized Central Ministries, State Governments, Institutions, and private organizations to align their activities with LiFE and spread awareness about the sustainable actions that individuals can undertake. In order to further catalyze pan-India advocacy and awareness about LiFE, a month-long mass mobilisation drive is currently underway and will culminate on 5 June 2023 in a mega celebration of World Environment Day.The launch of Meri LiFE App was done in the presence of Ms. Leena Nandan, Secretary, Ministry of Environment, Forest, and Climate Change; Shri C.P. Goyal, Director General of Forest and Special Secretary and Dhuwarakha Sriram, Chief of GenU, Youth Development, and Partnerships, UNICEF India.
The mass mobilization campaign will culminate on the occasion of World Environment Day 2023 on 5th June. The theme for this year is Solutions to Plastic Pollution, a topic which aligns with one of the 7 themes of Mission LiFE: “Reducing the use of single-use plastic items”.