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Union Minister Bhupender Yadav launched a mobile application, called “Meri LiFE”

Newdelhi:15/5/23:To catalyze youth action for climate change as a build up to June 5, World Environment Day, Union Minister for Environment, Forest, and Climate Change Shri Bhupender Yadav launched a mobile application, called “Meri LiFE” (My life). This app is inspired by the concept of LiFE, envisioned by the Prime Minister at COP 26, which emphasizes mindful and deliberate utilization instead of mindless and wasteful consumption

Speaking on the occasion Shri Yadav said that this app will showcase the power of citizens, especially young people in saving the environment. He also mentioned that through this app, simple actions in daily lives can have a larger climate impact. The Minister expressed his hope that the portal and app together drive a national movement for LiFE.Mission LiFE (Lifestyle for Environment) was launched by The Prime Minister on 20 October 2022 at Kevadia, Gujarat and focuses on bringing about behaviour changes in individuals through simple easy to do actions. The Ministry of Environment, Forest and Climate Change is the nodal ministry for national-level coordination and implementation of Mission LiFE.

As part of their implementation efforts, the Ministry has mobilized Central Ministries, State Governments, Institutions, and private organizations to align their activities with LiFE and spread awareness about the sustainable actions that individuals can undertake. In order to further catalyze pan-India advocacy and awareness about LiFE, a month-long mass mobilisation drive is currently underway and will culminate on 5 June 2023 in a mega celebration of World Environment Day.The launch of Meri LiFE App was done in the presence of Ms. Leena Nandan, Secretary, Ministry of Environment, Forest, and Climate Change; Shri C.P. Goyal, Director General of Forest and Special Secretary and Dhuwarakha Sriram, Chief of GenU, Youth Development, and Partnerships, UNICEF India.

The mass mobilization campaign will culminate on the occasion of World Environment Day 2023 on 5th June. The theme for this year is Solutions to Plastic Pollution, a topic which aligns with one of the 7 themes of Mission LiFE: “Reducing the use of single-use plastic items”.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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