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Government Modernises Doordarshan and Akashvani with Rs. 2,539.61-Crore BIND Scheme, HD Channels, WAVES OTT and Content Reforms

in Entertainment, National December 18, 2025 Comments Off on Government Modernises Doordarshan and Akashvani with Rs. 2,539.61-Crore BIND Scheme, HD Channels, WAVES OTT and Content Reforms 474 Views

Newdelhi: 18/12/25:The Government of India is taking sustained measures to strengthen the functioning and audience reach of Doordarshan and Akashvani in an increasingly competitive broadcasting environment.

To improve content quality and variety, a simplified Content Sourcing Policy was introduced in 2024 to enable wider participation and faster acquisition of programmes.

New programmes are launched regularly, and local artists are engaged by Regional and State Centres to produce content in regional languages. Artist and Casual Assignee rates have also been revised to attract better talent and ultimately support quality local content across 66 Programme Production Centres of Doordarshan.

Live coverage of major national events is regularly undertaken to ensure wide public outreach. Some of the examples include Mahakumbh 2025 (Prayagraj), WAVES 2025 (Mumbai) and ISRO satellite launches.

Technological upgradation includesthe telecast of several DD channels in High Definition (HD), and strengthening digital presence through the launch of the OTT platform “WAVES”. DD and other channels are integrated on WAVES OTT, Online NewsONAIR Mobile app, etc.

Akashvani has also launched audio-visual podcast series, namely “The Akashvani Podcast” and “Akashvani Originals”.

Structural reforms have been carried out at Akashvani, including defined roles for Cluster Heads/Heads of Offices, focus on revenue generation, content improvement and market outreach.

Alternative broadcasting modes such as apps, OTT and social media are being leveraged, supported by cross-channel publicity and coordinated marketing efforts.

Modernization and upgradation of Prasar Bharati are being undertaken under the Broadcasting Infrastructure and Network Development (BIND) Scheme (2021-26) with an outlay of ₹2,539.61 crore.

It focuses on digitalization, replacement of legacy systems, studio and transmitter upgradation, coverage expansion, and adoption of new technologies.

Measures to further enhance revenue also include improved client engagement, revenue-oriented content planning, multi-platform promotion and integrated advertising strategies.

The total revenue generated by Akashvani and Doordarshan from the non-Government advertisement segment during 2022–25 stood at ₹587.78 crore.

The Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr. L. Murugan, provided this information in the Lok Sabha on 17.12.25 in response to a question raised by Shri Parshottambhai Rupala

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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