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PM Modi Launches ‘Swasth Naari, Sashakt Parivaar’ Campaign

Madhya Pradesh:17/9/25; Prime Minister Narendra Modi today inaugurated the nationwide campaign “Swasth Naari, Sashakt Parivaar” from Dhar, Madhya Pradesh, marking a significant step toward women’s health and family empowerment.

The campaign will run from September 17 to October 2 across India, focusing on maternal health, nutrition, and preventive care. To commemorate the launch, a state-level event was held at the IDCO Exhibition Ground in Bhubaneswar, where Odisha Governor Dr. Hari Babu Kambhampati and Chief Minister Mohan Charan Majhi joined ministers, legislators, and senior officials in solidarity with the national initiative.

CM Majhi inaugurated the health screening stalls and toured the venue, interacting with participants and healthcare workers. Addressing the media, he emphasized that September 17—PM Modi’s birthday—is a symbolic day for advancing women’s empowerment. He recalled that last year, PM Modi launched the Subhadra Yojana in Odisha, and this year, the focus has expanded to women across the nation.

Majhi highlighted that PM Modi’s schemes have supported women at every stage of life—from education and health to financial independence. Initiatives like Ujjwala Yojana, Kishori Shakti, Nai Roshni, Beti Bachao Beti Padhao, and Pradhan Mantri Matru Vandana Yojana have brought transformative change to millions of lives.

The CM announced that Odisha will host health camps across all 30 districts, aiming to benefit over 1.5 crore women. These camps will offer screenings for conditions such as hypertension, diabetes, cancer, anemia, tuberculosis, and sickle cell disease, along with maternal and adolescent health assessments. Blood donation drives and nutrition awareness campaigns will also be organized.

As of 1:30 PM today, over 70,000 women had already been screened across Odisha, placing the state fourth nationally in campaign participation. CM Majhi expressed confidence that the initiative will further improve health indicators for women and children and contribute to building a healthier, more empowered society.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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