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Cow Milk, Co-Branded Products, and New Booths Launched Under Delhi Milk Scheme

New Delhi: 14/8/25: Delhi Milk Scheme (DMS) marked a significant milestone with the launch of new dairy products and the distribution of booth allotment letters at a special event held on August 13, 2025, at the NASC Complex, Pusa, New Delhi. The event was graced by  Smt. Alka Upadhyaya, Secretary, Department of Animal Husbandry & Dairying (DAHD) and other senior officials of the department. The occasion celebrated the digital launch and unveiling of the Cow Milk and co-branded dairy products, a step forward in strengthening dairy quality, enhancing consumer trust, and empowering livestock farmers. As part of the initiative, 22 new booth allotment letters were handed over to selected applicants under the DMS, creating new employment opportunities and strengthening the rural–urban dairy connect.

In her keynote address, Smt. Alka Upadhyaya, Secretary, DAH, D, shared the vision for reinforcing the dairy ecosystem through improved product offerings and inclusive opportunities for stakeholders across the value chain. Further, Secretary, DAHD lauded the efforts of DMS and Haryana Milk Federation for launching their new products in the market.Ms. Varsha Joshi, Additional Secretary DAHD, highlighted the importance  of DMS brand of milk and dairy products for  Delhi NCR and advancement of DMS now  with the introduction of new products in the market.

The event was also attended by Shri Rama Shankar Sinha, Additional Secretary DAHD, Shri Jagat Hazarika, Advisor DAHD, Sh. Ram Avtar Garg, Chairman, Vita of Haryana Dairy Development Co-Operative Federation Ltd., senior officials, stakeholders from the dairy sector, and beneficiaries of the booth allotment scheme.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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