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Around 4 Quintals of premium quality, organically grown dragon fruit has been supplied to Dubai

Bhubaneswar;4/9/24:The Agricultural and Processed Food Products Export Development Authority (APEDA) and the Directorate of Horticulture with support from Palladium as the technical support unit (TSU) of the Promotion and Stabilization of Farmer Producer Organizations (PSFPO) project facilitated first ever export of dragon fruits from Patnagarh, Balangir district of Odisha to Dubai. Around 4 Quintals of premium quality, organically grown dragon fruit has been supplied to Dubai through Bhubaneswar International Airport on 4th Sep 2024.

Honourable Deputy Chief Minister Shri. K V Singh Deo, Principal Secretary Dr Arabinda K Padhee, IAS, Director of Horticulture Mr Nikhil Pavan Kalyan, IAS, Regional Director of APEDA Mr. Sitakanta Mandal, Associate Director of Palladium Mr. Biswajit Behera, along with the team members of PSFPO, representatives from the Airport Authority of India, World Trade Centre, and VeloExim flagged off the consignment at the airport.

The Dragon fruits, known for their vibrant red flesh and superior size were meticulously cultivated using organic practices. Despite their quality, local market saturation had led to low prices—ranging from Rs 120 to 160 per kg. However, this export initiative has elevated the status of Dragon fruit, fetching a price of Rs 250 to 260 per kg in the international market.

Deputy CM K.V. Singh Deo, expressed his enthusiasm for the collaboration, highlighting its significant impact on the state’s agricultural exports. He stated: Mr. Biswajit Behera, Associate Director of Palladium, shared his thoughts on the successful export initiative, stating his achievement reflects the tireless efforts of Palladium India, which has been working closely with the Odisha government to strengthen the Farmer’s ecosystem. Their initiatives include upskilling farmers, enhancing supply chains, and facilitating market development. Notably, through collaboration with APEDA, they have successfully exported mangoes and vegetables in recent months. Plans include expanding exports to new markets and initiating spice exports to the European Union.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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