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MIFF-2024 Panel Explores AI’s Revolutionary Impact on Filmmaking

Mumbai:17/6/24:The Mumbai International Film Festival (MIFF) 2024 witnessed an enlightening panel discussion on the transformative impact of Artificial Intelligence (AI) in the film industry. Titled ‘The Magic of AI’, the session focused on the scope, applications, and ethical considerations of AI technology in filmmaking. The panelists discussed both the advantages and potential drawbacks of AI, providing a comprehensive overview of its influence on the industry.

The panel comprised renowned figures from the film industry and AI experts, including Sankar Ramakrishnan, Senior Filmmaker and AI Expert from Trivandrum; Ujwal Nirgudkar, Chairman of Society of Motion Picture & Television Engineers,  India and Technical Advisor to the National Film Heritage Mission; Sanath P.C., Cofounder and Director at Firefly Creative Studio and Sanjay Jangid, Dean of Animation and Design at Chitkara University. The session was moderated by Dr. Nimish Kapoor, a Science communicator & science film curator with Vigyan Prasar, Department of Science & Technology, Govt. of India.

Sankar Ramakrishnan highlighted the efficiency AI brings to filmmaking, stating that AI can manage numerous tasks on film sets with precision, minimizing the time required for each job. He pointed out that while AI reduces the need for human labor, it also risks making people overly reliant on technology. “AI can manage all kinds of work with just one click, but it also has the potential to make us lazy by doing our work for us,” he noted.

Ujjwal Nirgunkar emphasized the rapid evolution of technology and the necessity for constant updates. He explained the difference between traditional AI, which relies on patterns in data to make predictions, and generative AI, which learns from existing data to create new, similar data. He highlighted the potential of AI to level the playing field for newcomers and small creators in the film industry. He added how AI can suggest necessary components for projects if storyboards are ready, but cautioned that it must be used ethically.

Sanath P.C. discussed the self-thinking capabilities of AI and its role in enhancing storytelling in films. He underscored the importance of responsible use, stating how any software or technology is controlled by human beings and can be modified as per our needs. He reminded the audience how it is our responsibility to use AI responsibly.

Sanjay Jangid compared the potential impact of AI to past technological revolutions such as electricity, the internet, and mobile phones. He stressed the importance of ethical usage, warning against using AI as a shortcut. “If you put garbage in, you will get garbage out. We should use AI carefully and for good causes only,” he concluded.

The discussion underscored AI’s potential to revolutionize the film industry while highlighting the need for ethical considerations and responsible use. The panelists’ insights provided valuable perspectives on the future of filmmaking in the age of AI.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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