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Manipal Hospitals announced the successful brand integration of the 400-bedded AMRI hospital in Bhubaneswar

Bhubaneswar:23/5/2 4: Manipal Hospitals on Wednesday announced the successful brand integration of the 400-bedded AMRI hospital in Bhubaneswar, which was acquired in September 2023.

Starting from May 22, the service excellence at these facilities will be aligned with Manipal Hospitals’ standards, marking a significant milestone in healthcare transformation in East India, revealed hospital sources.

This integration signifies a new era of healthcare excellence in the region, as Manipal Hospitals commit to upgrading the facility on par with facilities in the metro.

As part of the transition, elements like logo, branding, internal signage, façade, invoice, letterheads, stationary, uniforms, cards, IDs, and website will be replaced with Manipal Hospitals branding, reflecting a unified identity and commitment to quality care.

It is learnt that the integration will bring forth an array of advanced medical technologies and specialized treatment options previously less readily available in the region.

Partha Das, Chief People Officer of Manipal Hospitals, expressing enthusiasm for this strategic integration, said, “This integration represents a pivotal stride toward our objective to enhance healthcare delivery across East India. By seamlessly blending the expertise of Manipal Hospitals with the rich legacy of AMRI, we are not only committed to providing exceptional care to our patients but also fostering a culture of collaboration and excellence among our employees.

Dr Sudhakar Kantipudi, Cluster Director, Bhubaneswar & Vijayawada, said “I am delighted to witness the integration of the AMRI unit into Manipal Hospitals, heralding a new era of healthcare excellence in Bhubaneswar”

Emphasizing the significance of this move, Hospital Director Saktimaya Mohapatra, said, “The integration of AMRI with Manipal Hospitals underscores our commitment to expanding access to high-quality healthcare across the country. With Manipal’s renowned service excellence now at the forefront, we are poised to set new benchmarks in patient care and satisfaction, furthering our mission of delivering compassionate and advanced healthcare solutions to the communities we serve.”

Following last week’s successful mega brand integration launch event in Kolkata, the transition in Bhubaneswar mirrors the seamless shift of all three AMRI units (Dhakuria, Salt Lake, and Mukundapur) to Manipal Hospitals. This transition reinforces Manipal’s steadfast dedication to excellence throughout the eastern region.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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