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“Women for Water, Water for Women” – Jal Diwali Campaign concludes with resounding success

Newdelhi:9/11/23:The “Women for Water, Water for Women” campaign, a pioneering initiative by the Ministry of Housing and Urban Affairs (MoHUA) in partnership with the National Urban Livelihood Mission (NULM) and Odisha Urban Academy, concluded with resounding success on its third day, 9th November 2023. The transformative campaign, under the flagship scheme Atal Mission for Rejuvenation and Urban Transformation (AMRUT), was aimed at fostering the inclusion of women in water governance.

The campaign spread across three days, and witnessed the participation of over 14,000 women from various parts of the country (excluding poll-bound States), who actively engaged in “Jal Diwali”. During the campaign, these empowered women embarked on visits to over 530 Water Treatment Plants (WTPs) nationwide and gained invaluable firsthand knowledge of the intricate processes involved in delivering clean and safe drinking water to households.

State officials extended a warm welcome to the SHG women, emphasizing their crucial role in the campaign’s success. Field visit kits, including essentials such as training manual, water bottles, sippers, eco-friendly bags, and badges, were presented to all participants.

Throughout the campaign, women delved deeper into the sphere of water infrastructure, received expert guidance on water quality testing protocols, and performed these tests themselves. This knowledge will further empower them to ensure the highest standards of water purity for their communities, reflecting a profound sense of ownership and responsibility towards water infrastructure.

The focus areas of “Jal Diwali” included familiarizing and educating women about the AMRUT scheme and its widespread impact, providing comprehensive exposure to Water Treatment Plants, and promoting inclusivity through souvenirs and articles crafted by Women Self-Help Groups (SHGs). Additionally, participants committed to conserving and utilize water resources judiciously, a crucial step towards sustainable water management.

The collective efforts of SHGs and State officials from 29 States/ UTs have made a significant stride towards inclusivity and women empowerment in the critical domain of water infrastructure.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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