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Indian Railways Runs ‘Swachhata Hi Seva Campaign’ Across The Nation

Newdelhi:26/9/23:As part of the ongoing Swachhata Hi Seva Swachhata Pakhwada from 15th September 2023 to 2nd October 2023, the Indian Railways is working towards a cleaner, more sanitized railway system through a multitude of activities that aim to bring about a holistic change. In this year’s edition, there is a special emphasis on the cleanliness of railway tracks at stations, approaches to major stations, and the elimination of plastic waste from railway premises. It’s a multifaceted approach to ensure that every nook and cranny of the railway network adheres to the principles of cleanliness and sustainability. The campaign includes Swachh Samwaad (Clean Dialogue), Swachh Railgaadi (Clean Trains), Swachh Station (Clean Stations), Swachh Parisar (Clean Premises), Swachh Aahar (Clean Food), and Swachh Prasadhan (Clean Pantries) among others.

In the first nine days of the Swachhata Hi Seva campaign, from the 15th to the 24th of September 2023, more than 1.5 lakh individuals enthusiastically participated, dedicating a collective 498,265 man-hours to the campaign. This sheer number reflects the deep-rooted sense of responsibility and ownership that the citizens have taken toward making the railways cleaner and more hygienic. The railways have adopted a comprehensive approach to raise awareness among passengers. The Swachhata Hi Seva logo and banners are prominently displayed on the Railways’ official website. Announcements are made to educate passengers about proper waste disposal on trains and at stations. Prabhat Pheris, morning processions, are organized under the slogan “Swachh Rail, Swachh Bharat” to create awareness about the campaign.

The campaign was kicked off with an auspicious start as the Chairman of the Railway Board and CEO administered the Swachhata pledge to railway officials via video conferencing from Rail Bhawan. This symbolic gesture signifies the railways’ unwavering commitment to the cause.

The Indian Railways is also using art and culture as vehicles for change. Nukkad Nataks, street plays, is organized in collaboration with NGOs, religious bodies, and schoolchildren at railway stations. These colorful and informative performances serve as engaging platforms to educate passengers about the importance of cleanliness and sanitation.

One of the core objectives of the campaign is to discourage open defecation in areas approaching railway stations, ontracks, in yards, or depot premises. Information, Education, and Communication (IEC) campaigns are instrumental in spreading this message effectively. In an effort to promote eco-friendliness and sustainability, a cleanliness awareness campaign focusing on the use of bio-toilets is in full swing. Anti-littering notices and Do/Don’t posters are prominently displayed to remind passengers of their civic responsibilities.

The campaign also aligns with the “Hara Geela Sookha Neela” initiative, emphasizing the segregation of dry and wet waste with dedicated bins. All sanitation assets, such as litter bins, public toilets, dhalaos (waste collection points), waste transport vehicles, and Material Recovery Facilities (MRFs), are undergoing repair, painting, cleaning, and branding in station areas. These improvements not only enhance cleanliness but also contribute to the aesthetics of the railway stations.

Moreover, under the banner of ‘Har Patri Saaf Suthri’ (Every track is clean and tidy), railway tracks are receiving intensive cleaning. The residential premises, including Railway Colonies, retiring/waiting rooms, running rooms, rest houses, dormitories, canteens, and food stalls in and around station premises, are also part of the cleanliness drive. The creation of “waste to selfie” points adds a touch of creativity to the campaign, encouraging passengers to take pride in contributing to a cleaner environment.

The Indian Railways’ participation in the Swachhata Hi Seva Swachhata Pakhwada campaign reflects the organization’s unwavering commitment to cleanliness, sustainability, and the realization of the Swachh Bharat Abhiyan’s vision. The railways are not just a mode of transportation but also a reflection of the nation’s aspirations for a cleaner and healthier future. Under the leadership of the Prime Minister and the dedication of countless railway personnel and citizens, the Indian Railways is on track to achieving new heights of cleanliness and eco-friendliness. This campaign serves as a beacon of hope for a Swachh Bharat (Clean India) and a Swachh Rail (Clean Rail).

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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