Newdelhi:13 SEP 2023 ;The President of India, Smt Droupadi Murmu virtually launched the Ayushman Bhav Campaign from Raj Bhavan, Gandhinagar today (September 13, 2023).

Speaking on the occasion, the President said the goal of ‘Ayushman Bhav Campaign – no person should be left behind and no village should be left behind – would make our country successful in achieving the objective of Universal Health Coverage.  She added that if every person and every family stays healthy, then the resolve to build a healthy India would be fulfilled. She was happy to note that a Multi-Ministerial approach has been adopted to achieve this goal. She stated that everyone’s cooperation would be helpful in achieving such big goals.

The President said that providing Ayushman cards to all the beneficiaries; organizing Ayushman meetings to make villagers aware about health, hygiene and nutrition; organising Ayushman Melas; and arranging visits of specialist doctors at the Community Health Centers once a week under the initiative Ayushman Apke Dwar 3.0, are praiseworthy steps.

The President said that India is moving forward with great enthusiasm in adopting new technology and working methods in many fields. She was happy to note that ‘Ayushman Bharat Digital Mission’ was launched in September 2021. She expressed confidence that India would set the example of digital inclusion in the field of healthcare services also like other sectors.

The Ayushman Bhav Campaign is a comprehensive nationwide healthcare initiative of the Union Ministry of Health and Family Welfare that aims to provide saturation coverage of healthcare services, reaching every village and town in the country. This Campaign will be implemented during the ‘Seva Pakhwada’ from September 17 to October 2, 2023.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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