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The radio programme by PM introduces ‘unsung builders of modern Bharat’ to the whole nation

Newdelhi:29/4/23:A special study conducted by the Indian Institute of Mass Communication (IIMC) found that 76% of the Indian media persons believe that Prime Minister Narendra Modi’s popular radio programme ‘Mann Ki Baat’ has played a significant role in introducing the real Bharat to the countrymen. The progarmme has initiated a trend where people are now more aware of the things in other parts of the country and they have started appreciating them. 75% of the respondents feel that ‘Mann Ki Baat’ has emerged as a platform, which introduces grass roots innovators working selflessly to ensure a significant difference in the lives of people living in remote areas of India.

According to IIMC Director General Prof. Sanjay Dwivedi, the study was conducted by the Outreach Department of the Institute between April 12 and 25, 2023. A total of 890 persons associated with the media—media persons, media faculty, media researchers and media students—from 116 media houses, academic institutions and universities across the country participated in the study. Of these, 326 were women and 564 were men. 66% of the respondents were between the age group of 18 and 25 years.

According to the respondents, ‘Knowledge about the Country’ and ‘PM’s Vision about the Country’ are the two important reasons which motivate them to listen to the programme. When the respondents were asked how they listen to the programme if they miss any episode, 63% said they prefer YouTube over the other mediums. 76% of the respondents feel that they are a participant in the democratic process by listening to PM Modi on various issues in ‘Mann Ki Baat’.

Prof. Dwivedi pointed out that the study also tried to understand which issue discussed by the Prime Minister in ‘Mann Ki Baat’ influenced the people’s most. In response, 40% of respondents mentioned ‘education’, while 26% said ‘information about grass roots innovators’ as the most influential topic.

The study also tried to understand with whom the people share information about the topics discussed in ‘Mann Ki Baat’. 32% respondents said they share their thoughts on the issues discussed in the programme with their family members, while 29% people said they discuss the topics with their friends and colleagues. Another interesting fact that emerged in the study was that 12% people use radio, 15% television and 37% use Internet based platforms to listen to ‘Mann Ki Baat’.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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