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JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, made a blockbuster debut with a stellar opening weekend

Mumbai, April 3: JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, made a blockbuster debut with a stellar opening weekend. The number of video viewers for the first weekend ALONE on JioCinema eclipsed what was recorded across the entire last season of TATA IPL on digital. This was also higher than the ICC T20 World Cup 2022.

Viewers were glued to JioCinema’s fan-centric presentation as the average time spent per viewer per match touched 57 minutes. The time spent per viewer per match on JioCinema increased by over 60% compared to last season’s first weekend. JioCinema clocked over 147 Cr. video views, recording the highest-ever opening weekend for the TATA IPL on digital.

“These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital and JioCinema performance this week is the biggest evidence of it,” said Viacom18 Sports CEO Anil Jayaraj. 

“What we witnessed through the opening weekend of the TATA IPL 2023 is a testimony of the faith viewers have shown in JioCinema’s offerings to make the league more accessible, affordable, and in unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya and Gujarati. I want to thank all our sponsors, advertisers, and partners for embarking with us on this journey where we strive to elevate every fan’s TATA IPL viewing experience.”

JioCinema set the tone with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieving a peak concurrency of 1.6 Cr. In addition, JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day.

The stong viewership – over 10 Cr. new viewers and 5 Cr. new app downloads – this weekend comes on the back of JioCinema’s extensive fan-centric features. Fans continued to lap up unique features like 4K feed, 12-language coverage, 16 unique feeds, hype mode, and multi-cam setup, among others.

After the unprecedented response to the opening weekend, JioCinema is set to release new features every week to delight fans, showcasing the power of immersive fan engagement on digital.

The record-breaking numbers are supported by customised device integration partnerships with over 500 OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, OnePlus TV, Sony, Samsung, LG, and Xiaomi, among others. In addition, CTV viewers continue to watch the world’s most famous cricket league in 4K for the first time ever through JioCinema.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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