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Ministry of I&B issues Advisory on Obligation of Public Service Broadcasting

Newdelhi:30/1/23:Ministry of Information & Broadcasting has issued the “Guidelines for Uplinking and Downlinking of Television Channels in India, 2022” on 09.11.2022. The Guidelines, among other things, require private broadcasters to undertake public service broadcasting for 30 minutes every day. In this regard, the Ministry undertook extensive consultations with the private satellite TV channel Broadcasters and their Associations and based on their inputs an “Advisory” has been issued on 30.01.2023.

Through the “Advisory”, the Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for Public Service Broadcasting. It is also clarified that the content need not be of 30 minutes at a stretch and could be spread over smaller time slots and requires the broadcaster to submit a monthly report online on the Broadcast Seva Portal. The theme for the broadcasting should comprise of content of national importance and of social relevance, including the following, namely

  1. education and spread of literacy;
  2. agriculture and rural development;
  3. health and family welfare;
  4. science and technology;
  5. welfare of women;
  6. welfare of the weaker sections of the society;
  7. protection of environment and of cultural heritage; and
  8. national integration

The “Advisory” seeks to achieve the objective of Public Service Broadcasting by private satellite TV channels through voluntary compliance and self-certification.

A copy of the “Advisory” is available on the website of the Ministry of Information and Broadcasting at


and the Broadcast Seva Portal at


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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