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Centre launches sale of ‘Bharat’ Atta at an MRP of ₹ 27.50/Kg

Newdelhi:6/11/23:The Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, Shri Piyush Goyal flagged off 100 mobile vans for sale of wheat flour (Atta) under ‘Bharat’ brand, today from Kartavya Path, New Delhi. The atta will be available at an MRP not exceeding ₹ 27.50/Kg.  This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers. The launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help in continued moderation of prices of this important food item.

Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF from today and will be expanded to other co-op/retail outlets.

2.5 LMT of wheat @ Rs.21.50/kg has been allocated for Semi-Government and cooperative organizations i.e. Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme [OMSS (D)] for converting to atta and offer it for sale to the public under ‘Bharat Atta’ brand at an MRP not exceeding ₹ 27.50/Kg.

Speaking on the occasion, Shri Goyal said that Centre’s intervention has stabilised price of essential commodities. He said that various measures were taken in the past with regard to Tomato and Onion to cool off prices. In addition, the Centre is also providing Bharat Dal at Rs. 60 per kg through Kendriya Bhandar, NAFED and NCCF to provide relief to consumers.

He added that all these efforts have also benefitted farmers a great deal. Shri Goyal said that the produce of farmers is being purchased by the Centre and thereafter, is being provided to the consumers at a subsidised rate. He stressed that Centre’s intervention has led to stabilise prices of various commodities. He said that Prime Minister, Shri Narendra Modi has the vision to help the consumers as well as the farmers.


The Government of India has taken a series of steps to stabilize the prices of essential food grains while also ensuring fair price to the farmers.

Bharat Dal (Chana dal) is already being sold by these 3 agencies @ Rs.60 per kg for 1kg pack and Rs.55 per kg for 30 kg pack from their physical and/or retail outlets, along with onions @ Rs.25 per kg. Now, with the launch of sale of ‘Bharat’ Atta, consumers can get Atta, dal as well as onions from these outlets at fair and affordable prices.

Policy interventions of GoI aim to benefit farmers as well as consumers. For the farmers, GoI fixes MSP (Minimum Support Price) of foodgrains, pulses as well as coarse grains and millets. Nationwide procurement operations are undertaken to implement the PSS (Price Support Scheme) which ensures the benefit of MSP to farmers. In RMS 23-24, 262 LMT of wheat was procured from 21.29 lakh farmers at the declared MSP of Rs.2125 per quintal. The total value of procured wheat was Rs.55679.73 crores. In KMS 22-23, 569 LMT of rice was procured from 124.95 lakh farmers at the declared MSP of Rs. 2060 per quintal for Grade ‘A’ paddy. The total value of procured rice was Rs. 1,74,376.66 crores.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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