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India well set to become the global hub of content creation and post production: Anurag Thakur

Newdelhi:26/6/22:Union Minister for Information & Broadcasting Shri Anurag Singh Thakur has said that rapidly expanding digital infrastructure in the country and ongoing advancements taking place in the AVGC (Animation, Visual Effects, Gaming, and Comics) sector have the potential to make India the preferred Post-Production hub of the media and entertainment industry.

Delivering the key-note address at the National Conference on ‘Changing Landscape of Media & Entertainment 2022’ organized by the Symbiosis Skill & Professional University in Pune, Shri Thakur said “a solid digital foundation for the AVGC sector is emerging across the country and the Government has established a Task Force for the AVGC sector to develop world-class creative talent to meet domestic and global demand”.

The Minister said the Media & Entertainment ecosystem is a sunrise sector expected to generate Rs 4 lakh crores annually by 2025 and reach $100 billion or Rs 7.5 lakh crore industry by 2030. He further said that the Government of India has designated audio-visual services as one of the 12 Champion Service Sectors and announced key policy measures aimed at nurturing sustained growth.

The Minister said the radio, film, and entertainment industry has a huge employment opportunity as we leapfrog into the digital era of quality content creation.  “Many job roles have emerged in the field – video editing, color grading, Visual Effects (VFX), sound design, rotoscoping, 3D modeling, etc. “Each job role in this sector requires a specific set of skills and competencies. It is imperative for industry and academia to come together and design programs relevant to the needs of this sector” he said.  Shri Thakur said the government is also exploring new partnerships with the private sector to ensure Indian students are in tune with the upcoming technology trends in the sector.

India as a Global Content hub

Stating that the content creation industry in India has undergone a massive uplift with ‘Digital India’, Shri Thakur said “with quality content, easy access, and an eager audience, India is ready to narrate its own success story and become a content creation hub”.  Shri Thakur further said that the efforts of technical people behind the scene should be adequately recognized and rewarded, moving beyond our current focus on lead characters.

Oscar and BAFTA Award-winning sound designer Resul Pookutty was the Guest of Honour at the National Conference. He said the educational institutions should revive the ancient Indian tradition of imparting wisdom to the students to face the outside world, besides developing skill sets.

Emerging fields of opportunities in Animation, VFX, Gaming and Comics, Opportunities in OTT, TV and Film Production, Augmented Reality / Virtual Reality Immersive media skills, etc were the main topics of the National Conference. Who’s who of the Media and Entertainment industry, Dr. S B Majumdar, Chancellor of Symbiosis Skills and Professional University, Pro-Chancellor Dr. Swati Majumdar, and Vice-Chancellor Dr. Gauri Shiurkar were among those present.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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