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Tata Steel Mining launches Sparrow Conservation initiative “Love Sparrow” in Sukinda

Sukinda, May 24, 2022: To spread message on enhancing the population of house sparrows whose number is said to be fluctuating in recent times, Tata Steel Mining Limited (TSML) has started a conservation drive ’Love Sparrow’ at its Sukinda Chromite Mine located in Jajpur district, Odisha. Artificial nest boxes, prepared based on scientific design and field data, were distributed to 40 volunteers who came forward to contribute to sparrow conservation. The idea behind the initiative is to help the birds to build more nests in the boxes while drawing public attention towards the conservation of the species.

Dr. Randal D. Glaholt, an international biodiversity expert, formally launched this initiative along with Mr. Pankaj Kumar Satija, Managing Director, Tata Steel Mining Limited. The event was also graced by Ms. Gayatri Devi, Wildlife and Ecology Research Biologist and Mr. Sushant Kumar Mishra, Senior General Manager, TSML.

Enthralled by the initiative, Dr. Randal D. Glaholt said “Love Sparrow programme is a great measure by Tata Steel Mining as a part of its Biodiversity Management Plan. These grassroots steps will help in the conservation of sparrows and ultimately contribute to enriching the biodiversity of the region”.

Speaking on the occasion, Mr. Satija said “We have taken several environmental initiatives for the conservation and restoration of biodiversity in our areas of operation. Community involvement is an important element of the success of biodiversity conservation initiatives. I am hopeful this drive will go a long way in raising awareness about the importance of sparrow conservation. “

An ambassador to the common bird species, the common house sparrow is one of the most ubiquitous birds around and a familiar winged companion of human beings. However, its numbers have seen a fluctuating trend in the recent past. The event created hope for the conservation of the house sparrow and its habitat.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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