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Union Minister of State Dr L. Murugan addresses participants of Startup pitching session at “Cannes Next”

France:22/5/22:Union Minister of State for Information and Broadcasting Dr. L. Murugan today addressed the participants of the Startup pitching session at Cannes Next.

At the onset, Dr. Murugan commended the organisers for the excellent initiative at Cannes Next, which has given a prominent platform to budding talent and startups in the field of audiovisual production and movie making.

Speaking on the importance of India as film making hub he said “With more than 2000 films being produced in so many different languages every year, India is the largest producer of films, full of talented and creative filmmakers. With a 1.3 billion population, it offers one of the biggest and most lucrative movie markets. India is a great land of storytellers and moviemakers and now it is emerging as a content hub of the world.”

He further added that being one  the largest producer and consumer of smartphones, movies now find their way to every individual through OTT platforms and other internet-based media, thus giving direct access to individual movie watchers. “With one of the biggest pool of technical and software talent, India has necessary skills and technology available in the modern business of films, especially in the field of technical aspects of film making”, he said.

Dr. Murugan informed the audience that “audio Visuals is the area where technology marries art. New technologies like blockchain, deep learning, AI and VR are making inroads in the movie-making sector for good. The content translations, effective sub-titling are breaking down the barriers once posed by the languages. With the focus on Digital India and Start-Up India, by Prime Minister Narendra Modi, India today is one of the most vibrant start-up ecosystems in the world. With more than 100  Unicorns, the march led by young tech-savvy Indians is going strong.”

Thanking the leadership of the country Dr. Murugan said it is because of our Prime Minister Shri Narendra Modi and Union Minister Shri Anurag Singh Thakur that India is strongly focussing on the Audio-Visual Sector as a Champion Sector.

Encouraging the start-ups the Minister said that Animation, Virtual Reality, Gaming, extended Reality are the ever-expanding areas where young start-ups can pitch in with their fresh ideas.

“We are in the age of large-scale technology-led disruption in every business, and Moviemaking is no exception to this. The old traditional way of business is fading away and newer structures, hyper localisation of marketing, individual preferences and tastes, all contribute in the large scale entry of technology in Movie Making.” The Ministers said.

Expressing happiness that 5 start ups from India were pitching in Cannes Dr. Murugan said “I hope their ideas will influence the producers,and financers and business enthsiasts, and get the wider platform for their product. I am happy that they are moving from “Local stage to the Global stage”

And what could be better than this platform available at Cannes Film Festival, itself?

About Cannes Next

Cannes Next is an executive conference and innovation-driven business development platform, exploring the future of the entertainment sector. It is a unique gathering enhancing partnerships and fostering business opportunities by connecting world-class creativity with cutting-edge business and technological innovation.

This is a new segment inspired by top-tier visionaries and decision-makers through a tailor-made series of inspiring conferences, keynotes, and panel discussions; to grow the network with creatives, clients, and tech companies, among our various events.

Along with the above, it would encompass networking of various country representatives with executives and entrepreneurs, attending startup pitching sessions, and exploring new business opportunities.

These are startup labs that are being introduced at Cannes 2022 to encourage young entrepreneurs looking for international funding for sponsoring their projects pertaining the Audio Visual & Film Industries.

Five Indian startups pitched their ideas today at Cannes Next:

1. Pocket Aces Pictures Pvt. Ltd. (Founder: Aditi Shrivastava)

2. Kroop AI Private Limited (Founder: Jyoti Joshi)


4. Roots video (Founder: Jayarajan Rajasekharan Nair)

5. Gamitronics (Founder: Rajat Ojha)

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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