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Government policies to help media and entertainment ecosystem to generate USD 53 billion annually by 2025

France:19/5/22: “है प्रीत जहां की रीत सदा, मैं गीत वहां के गाता हूं, भारत का रहने वाला हूं, भारत की बात सुनाता हूं “, carrying the tales of Bharat, Union Minister of Information and Broadcasting Shri Anurag Thakur today addressed the India Forum at the famous Palais des Festivals in Cannes. Representing a 6000-year-old culture and 1.3 billion people the Minister delivered his keynote address in front of audience comprising foreign and Indian filmmakers, journalists and delegates.

The session moderated by Ms. Vani Tripathi had on the panel Shri Apurva Chandra, Secretary, Information & Broadcasting, Government of India, Shri Prasoon Joshi, Writer, Poet, and Chairman, Central Board of Film Certification, Shri R Madhavan, Indian actor, writer, director, and producer, Shri Shekhar Kapur, Indian filmmaker, actor, television presenter and entrepreneur and Chairman, Film and Television Institute of India, Mr. Scott Roxborough, Editor, Hollywood Reporter, Mr. Philip Avril, Producer

This year marks the 75th year of celebration of both Cannes Film Festival and of establishment of India-France diplomatic relations. Speaking on the importance of Cannes the Minister said that over the years, ‘Festival de Cannes’ has played a significant role in strengthening Indo-French relations. The Minister noted historic highs of Indian cinema and said that Indian content has been ruling the hearts and minds of the global audience and the stepping stone was laid by bestowing the Palme d’Or to the prolific Indian filmmaker Chetan Anand’s film Neecha Nagar in 1946 and a decade later in 1956, Satyajit Ray’s Pather Panchali won the Palme d’Or. Today the recognition of our cinematic excellence the world over is set to manifest the country into the ‘content hub of the world’, the Minister added.

Speaking on India’s current presence in Cannes the Minister said “India intends to give you – the global audience, a flavour of the country’s cinematic excellence, technological prowess, rich culture and illustrious heritage of storytelling”. “India’s red carpet presence captured the diversity of our cinematic excellence not only in terms of representation of actors and filmmakers from various languages and regions but also OTT platforms, with a strong presence of music composers and folk artists who have enthralled audiences both young and old”, the Minister further added.

The Minister informed the audience about the presence of Indian startups in Cannes and said the startups from media and entertainment sector will showcase their technological prowess and pitch to the best from the world of AVGC along with a strong delegation of animation professionals from the sector.

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The Minister informed the audience of the various measures by both Union and State governments and said while the Center has envisioned significant initiatives over the last 8 years to boost co-productions, film shoots and film facilitations in India, States like Uttar Pradesh and Madhya Pradesh have formulated their own film facilitation policies and provided co-production opportunities. He stated that these efforts aimed at boosting India’s media and entertainment ecosystem, which is expected to generate USD 53 billion annually by 2025.

In one such measure, the “Government of India officially designated audiovisual services as one of 12 ‘champion service sectors’ and recently set up an AVGC task force comprising of industry leaders to prepare a policy roadmap for India to take a quantum leap in this sector and position us as the preferred ‘post-production hub of the world’ “.

Shri Anurag Thakur said that on one hand artificial intelligence, virtual reality, and immersive technologies such as the Metaverse, present immense possibilities to India’s IT skilled workforce, the OTT market in India is predicted to grow at 21% annually to nearly 2 Billion Dollars by 2024 on the other.

The Minister promised that the Government will take all necessary measures to transform India into a Global Content Sub Continent and use the skills of our youth to make India the preferred Post Production Hub for the AVGC sector and to that end Government will speed up co-production collaborations from around the world and also offer the best locations in India for Film Shoots. These steps, Shri Thakur envisioned, will in the next 5 years, catapult Bharat into the league of leading quality content producing nations across the globe.

Shri Thakur concluded his statement by extending a warm invitation to shoot in India, bask in its hospitality and relish its breathtaking landscape.

Shri Shekhar Kapur spoke about the effect of access to cheap broadband and mobile devices having a disruptive effect on movie industry and said that India is about to become the world’s biggest ‘influencer economy’ and that cinema will soon be redefined by the young filmmakers.

India is a pool of restless dreams, dreams that are restless to make it big, of looking forward, added Shri Prasoon Joshi to the comment of Shri Shekhar Kapur.

Shri Apurva Chandra cited movies like Lunchbox, Mr. and Mrs. Iyer and Rocketry that are typically Indian in their story but have resonated with audiences across the world. He further reiterated the incentives announced by the Government of India yesterday for filmmakers from across the world.

Shri R. Madhavan commented on how India has so much to tell the world in the field of science and technology and the cinema world must explore this idea. From Aryabhatta to Sundar Pichai India has extraordinary stories which are aspirations of youngsters around the world.

 

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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