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‘Soft Power’ has to be complimented by ‘Hard Power’:Anurag Thakur

Newdelhi:26/4/22:In an apparent reference to the strong leadership of Prime Minister Narendra Modi, Union Minister Anurag Thakur said ‘Soft Power’ has to be complemented by ‘Hard Power’.

Responding to a question over the connection between ‘Soft Power’ and ‘Hard Power’, the minister was candid in saying “nation needs to have a hard power but to maintain friendly relations and to exist beyond boundaries, the nation needs soft power as well, as it touches hearts.”

Backing his argument through a cricket analogy, he said that “hard power and soft power relationship could be like two batsmen at crease with one complimenting other in running”.

“Economy and military are India’s hard power while soft power includes cuisine, culture, architecture across countries including China, Sri Lanka, Cambodia, Malaysia and Indonesia,” he said.

Thakur said that while India has been emerging as hard power. it is also emerging as soft power through cinema.

Sharing his experience of visiting the US for the first time in 1997 for attending a trade fair event in Chicago, he recalled that he picked a newspaper in the morning which referred to India as a country of snake charmers and beggars, which made him feel very bad but within three years after India conducted nuclear test under PM Atal Bihari Vajpayee Ji, things changed considerably and the world started looking at us in a different way;

“It was the hard power which made them rethink. At the same time, our IT-enabled services, which is soft power, had reached beyond boundaries”, he said adding that India being the largest filmmaker, has the potential to be the content subcontinent of the world and also post-production hub,  for that one needs soft power.

Responding to another question on India and Bharat, he asserted that the first generation of directors and filmmakers came from small cities and towns and even now you see a lot of young talents, whether it is Sports or Cinema, come from small places of India that is ‘Bharat’

“In the last edition of IFFI in Goa, we had a separate segment for young filmmakers…of the 75 of them invited for the segment, 70 were from small cities and towns,” he said adding “they have fire in their belly to do something big”.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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