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AI Airports providing platform to Self-Help Groups for promotion of local artisans and products through ‘AVSAR’ Scheme

Newdelhi:8/4/22:In the line with the vision of Prime Minister Shri Narendra Modi to encourage the talent of women, artisans, and craftsmen and provide them with the right opportunities, Airport Authority of India (AAI) has taken an initiative to allocate space to Self Help Groups (SHGs) at its airports for selling/showcasing the self-made products of their region.

Under “AVSAR” (Airport as Venue for Skilled Artisans Of The Region), which is an initiative of AAI, an opportunity to help the indigent to mobilize their households into functionally effective self-earned groups for self-reliance and self-dependence, has been provided. Under this scheme, an area of 100-200 square feet has been earmarked at each AAI-operated airport. The space is being allotted to the self-help groups, turn on turn basis, for a duration of 15 days. Few outlets have already been commissioned at Chennai, Agartala, Dehradun, Kushinagar, Udaipur & Amritsar Airport wherein SHGs operated by local women, are showcasing and marketing their homemade local products like Puffed Rice, Packaged Papad, Pickles, Bamboo based Ladies Bag/Bottle/Lamp Sets, local artifacts, traditional craft, natural dyes, embroidery and indigenous weaves with contemporary design to the air travelers.

More AAI Airports are in the process of allotting space in coordination with State Governments to such Self-Help Groups which include Ranchi, Kolkata, Varanasi, Indore, Bhopal, Vadodara, Ranchi, Belagavi, Madurai, Coimbatore, Calicut, Surat, Bhubaneswar, Raipur, Silchar, Dibrugarh and Jorhat.

Self-help Groups are India’s most powerful channels for empowering small and rural communities to move from subsistence to sustainability. The government is constantly creating an atmosphere to strengthen the SHGs. Many such groups are excellent producers, creators of local arts, crafts, and useful and quality products with demand from the consumers and they need opportunity and space to showcase their products. The initiative to strengthen SHGs by allotting space at AAI Airports will provide huge visibility to these small groups and prepare them to promote/market their products to the wider spectrum, reaching out to the larger population.

Applications from self-help groups are received on AAI portal (Airport Wise) for allotment at the airport in that particular state where the SHGs are located. The interested SHG’s need to apply through AAI portal – https://www.aai.aero/en/node/add/shg-user-detail

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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