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Union Environment Minister Launches Awareness Mascot ‘Prakriti’& Green Initiatives for Effective Plastic Waste Management

Newdelhi:5/4/22:The Union Minister of Environment, Forest & Climate Change, Shri Bhupender Yadav today launched ‘Prakriti’, a mascotto spread greater awareness among the masses about small changes that can be sustainably adopted in our lifestyle for a better environment, and various green initiatives taken by Ministry of Environment, Forest & Climate Change and Central Pollution Control Board (CPCB) to ensure effective Plastic Waste Management (PWM) in the country, in the presence of Minister of State, Shri Ashwini Kumar Choubey and senior officials of the government.

To tackle the challenge of plastic pollution, the Prime Minister, Shri Narendra Modi announced India’s pledge to phase out Single-Use Plastics (SUPs) by 2022. Taking the momentum forward and stressing the need for active public participation, the Union Minister for Environment, Forest & Climate Changealso administered ‘Swachh Bharat Harit Bharat Green Pledge’ to the gathering. Plastic has become one of the most pressing environmental issues that we are facing today. India is generating about 3.5 Million Tonnes of plastic waste annually and the per capita plastic waste generation has almost doubled over the last five years. Plastic Pollution adversely affects our ecosystems and is also linked to air pollution.

Union Minister Bhupendra Yadav with others

Shri Bhupender Yadav urged everyone to join in the efforts to beat plastic pollution and work towards a better future.  He appreciated the innovative solutions developed by start-ups entrepreneurs and students in India Plastic Challenge–Hackathon 2021 highlighting the immense talent and potential of India’s youth. Further, he informed about the recently released IPCC Working Group III contribution to the IPCC Sixth Assessment Report (AR6), which focuses on mitigation measures to keep the world aligned to the Plastic Waste Management goals and what we can do to remain on the roadmap set by the Paris Agreement. In conclusion, the Union Minister said that the India sends a message of hope and optimism that humanity can meet the challenges posed by climate change and will be a part of the solution to climate change. Earlier, in Nairobi, the Union Minister had appreciated the efforts of MoEFCC and CPCB in launching e-governance portals & apps intended to ease issues related to Plastic Waste Management (PWM).

The event also saw felicitation of the winners of the India Plastic Challenge–Hackathon 2021. ThreeStart-ups/entrepreneurs category and four teams of students from Higher Education Institutions were awarded cash prizesof Rs. 5 Lacs and Rs. 1 Lakh respectively for their innovative ideas and digital solutions for plastic waste mitigation and elimination of Single-Use Plastics.

Later, an exhibition on Plastic Waste Management showcasing SUP alternatives and technology solutions wasinaugurated along with a newly established Fitness Centre and Daycare Facility for children of CPCB employees. A visit toCPCB laboratories and interaction with the Scientists was also held. The event witnessed participation from across the domain of plastic waste management including international organizations, research institutes, industry associations, Plastic Manufacturer Associations, Cement Manufacturers Association, civil society, young inventors & entrepreneurs, senior officials from MoEFCC& other concerned ministries and departments, Board Members of CPCB and virtual participation from Chairmen and Member Secretaries of State Pollution Control Boards and Pollution Control Committees and IROs.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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