Home » District Diary » PIB Bhubaneswar organizes day-long Media Workshop – “Vartalap”

PIB Bhubaneswar organizes day-long Media Workshop – “Vartalap”

Puri:23/3/22:Vartalap is a medium to set up a bridge between government and media in order to reach out to the people at grassroots, said Director General, PIB (East Zone) Shri Bhupendra Kainthola while attending the Media Workshop “Vartalap” organized by Press Information Bureau (PIB) Bhubaneswar at Puri on Wednesday.

Addressing the gathering Shri Kainthola said that things have changed now due to the pandemic. “A new journalism trend is evolving in the form of online or digital media through smartphones to which every journalist need to cope up with”, he said while flagging the importance of skill development training programme for journalists in New Media.

Shri Jagannath Bastia, Senior Journalist from Puri participated in the workshop and shed light on several challenges and issues faced by the journalists. “Like normal public, journalists are also affected by cyclones, pandemics. It is high time to think for them and their welfare,” he suggested.

Additional Director General, Regional Outreach Bureau Bhubaneswar, Shri Akhil Kumar Mishra said journalism is not only a profession but also a skill. “Through programmes like Vartalap, a platform is being created for government and the media to converse and things improve when we deliberate and discuss it,” the ROB ADG said.

During the technical session, senior journalist, Shri Rajaram Satapathy highlighted how modern-day journalism is filled with challenges. “A journalist should make it firm that he or she is working for the people not for any individual or organization. The role of a journalist should always be to inform, educate and entertain,” he said.


Senior Journalist, Shri Sandeep Sahu talked about Journalistic Ethics and Social Media. He said that journalistic ethics is traditionally affected by commercialization, individuals, organizations and the concept of race to be first. “A true journalist should always stick to the right path, verify facts before presenting it to the audience,” he stressed.

Dr G.C Dash, Deputy Director, PIB highlighted the role of media in creating awareness about welfare schemes in his welcome address while Shri P.K Choudhury, Media and Communication Officer of PIB moderated the session.

Later in the day, an engaging interactive session was held with the journalists gathered to participate in the programme. Comprehensive feedback was also collected from them taking inputs and suggestions on Vartalap. The Media Workshop has seen the active participation of nearly 80 journalists from Puri.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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