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Dharmendra Pradhan launched ‘Padhe Bharat’, a 100 days reading campaign

Newdelhi:1/1/22:Union Education Minister Shri Dharmendra Pradhan launched a 100-day reading campaign ‘Padhe Bharat’ today.  The launch of 100 Days Reading Campaign is in alignment with the National Education Policy (NEP) 2020  which emphasizes on the promotion of joyful reading culture for children by ensuring the availability of age-appropriate reading books for children in local/mother tongue/regional/tribal Language.

The Minister while launching the campaign has underlined the importance of reading that children need to develop to ensure continuous and lifelong learning. He also reinforced that the habit of reading, if inculcated at an early age, helps in brain development and enhances imagination, and provides a conducive learning environment for children.

Shri Pradhan emphasized that reading is the foundation of learning, which motivates students to read books independently, develops creativity, critical thinking, vocabulary and the ability to express both verbally and in writing. It helps children to relate to their surroundings and real-life situation, he added. He stressed on the need to create an enabling environment in which students read for pleasure and develop their skills through a process that is enjoyable and sustainable and which remains with them for life.

Shri Pradhan shared the names of the 5 books that I have picked to begin reading. He encouraged everyone to adopt the habit of reading books and urged all to share what they are reading along with suggestions.

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Padhe Bharat campaign will focus on children studying in Balvatika to Grade 8. The reading campaign will be organised for 100 days (14 weeks) starting from 1st January 2022 to 10th April 2022. The reading campaign aims to have the participation of all stakeholders at the national and state level including children, teachers, parents, community, educational administrators, etc. One activity per week per group has been designed with the focus on making reading enjoyable and building a lifelong association with the joy of reading. This campaign has also been aligned with the vision and goals of the foundational Literacy and Numeracy mission.

The 100 days reading campaign will also focus on Indian languages including mother tongue/local/regional languages. It is in this regard, 21st February which is celebrated as International Mother Tongue Day has also been integrated with this campaign. This day will be celebrated with the activity of KahaniPadhoApniBhasa Main (Reading story in own language) across the country by encouraging children to read in their mother tongue/local language. This will help in promoting the local language and culture of our society.

Hence, 100 days Reading Campaign is envisaged to support and encourage students, along with their schools, teachers, parents, and communities, in every possible way and encourage children to read for a joyful learning experience. Department of School Education & Literacyinvites all stakeholders to participate wholeheartedly in this campaign to build a strong foundation for our children.

 

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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