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Dharmendra Pradhan to launch 100 days Reading Campaign ‘PADHE BHARAT’

Newdelhi:31/12/21:Union Education and Skill Development Minister Shri Dharmendra Pradhan will be launching a 100-day Reading Campaign ‘Padhe Bharat’ on 1st January 2022. 100 Days Reading Campaign marks an important step to improve learning levels of students as it develops creativity, critical thinking, vocabulary, and the ability to express both verbally and in writing. It helps children to relate to their surroundings and real-life situation.

Children studying in Balvatika to grade VIII will be part of this campaign. The reading campaign will be organised for 100 days (14 weeks) starting from 1st January 2022 to 10th April 2022. The reading campaign aims to have the participation of all stakeholders at the national and state levels including children, teachers, parents, community, educational administrators, etc. The 100 days campaign will be continued for fourteen weeks and one activity per week per group has been designed with the focus on making reading enjoyable and building a lifelong association with the joy of reading.

A comprehensive guideline on the Reading Campaign with an age-appropriate weekly calendar of activities has been prepared and shared with States and UTs. The activities can be done by children with the help of teachers, parents, peers, siblings, or other family members. In order to make the campaign effective, the activities designed have been kept simple and enjoyable so that these can also be easily conducted with the materials/resources available at home and with the help of parents, peers, and siblings, in case the schools are closed.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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