Bhubaneswar:11/10/21:With an aim to impart life skill education to the young mass and enabling them to play a proactive role at the community level WCD Odisha has implemented the unique initiative: ‘Advika: Every Girl is Unique. This initiative was launched last year on the occasion of International Day of Girl Child.“Advika – Every girl is unique”, a new programme for the adolescent girls of the state. , the programme is an initiative of the State for the development and empowerment of adolescent girls between the ages of 10-19 years.
It will be implemented through Anganwadi centres across 30 districts and municipal corporations of the state. ADVIKA is a comprehensive package consisting of Anganwadi Pocket Book, Kishori Kalender, Kishori Barta, Tiki mausi Multimedia Package and Frequently Asked Questions.

This initiative has directly reached 10 lakh, adolescent girls and boys, in Odisha within a year. Also, 600 master trainers have been trained on Advika module who is now imparting training to district level officials to take the process forward at the Anganwadi level. On the occasion of International Day of Girl Child and one-year completion of ADVIKA programme, the Women and Child Development Dept organised a State level webinar. Minister Smt Tukuni Sahu, Principal Secretary Smt Anu Garg and officials of UNICEF, UNFPA, and other dignitaries attended the programme.