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HDFC Bank flagship CSR programme Parivartan announced the launch of project Utthan

Bhubaneswar:27/8/21: HDFC Bank flagship CSR programme Parivartan today announced the launch of project Utthan, an initiative to empower communities, in collaboration with Oxfam India in Kalahandi district of Odisha. The project will contribute towards the socio-economic empowerment of marginalised communities by enhancing sustainable livelihood options and improving essential services through a women-centric approach

HDFC Bank adopted five areas under #Parivartan for holistic social work:

  • ​Rural Development
  • ​Promotion of Education
  • ​Skill Training and Livelihood Enhancement
  • ​Healthcare and Hygiene
  • ​Financial Literacy and Inclusion

As of June 2021, Parivartan has benefited 33.87 lakh people in Odisha. #Parivartan aims at mainstreaming economically & socially challenged groups across the country by ushering growth, development and empowerment. HDFC Bank spent Rs 634.91 crore through #Parivartan nationally and emerged as one of India’s largest CSR spenders in 2020-21. This was 18.5% more than the previous year.

Since 2017, through Parivartan, HDFC Bank has been actively working across 19 villages in Kalahandi’s Kesinga and Bhawanipatna Sadar blocks. Project Utthan is the second phase of the HDFC Bank CSR initiative in partnership with Oxfam India and will cover 17 villages of M Rampur block.

“HDFC Bank is committed to support and develop disadvantaged and marginalized communities through our Holistic Rural Development Programme (HRDP),” Nusrat Pathan, Head – CSR, HDFC Bank said. “We identify and support programmes that seek to develop and advance communities in a sustainable manner. Oxfam India is the right partner to address unique challenges in Kalahandi. We are happy to partner with them for project Utthan. We are confident this will deliver fruitful results for the beneficiaries.”

Project Utthan was Digitally launched in the presence of Development Commissioner cum Additional Chief Secretary Sri Pradeep Jena as the Chief Guest. Other guests of honour were the Collector Dr Gavali Parag Harshad and PD, DRDA Somesh Kumar Upadhyaya.

Deepak Kumar Singh (Circle Head , Odisha) and Swaroop Sharma (CSR,Odisha) , Chetan Das (Cluster Head) represented HDFC BANK team during the launch.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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