Home » Entertainment » DD News crosses 4 Mn Subscribers on YouTube, Prasar Bharati gains total of 15 Mn since 2017

DD News crosses 4 Mn Subscribers on YouTube, Prasar Bharati gains total of 15 Mn since 2017

Newdelhi:26/8/21:In keeping with the changing broadcasting landscape, technology and viewers’ demand, Prasar Bharati’s digital platforms across Doordarshan and All India Radio has evolved over the past few years, in turn, growing manifold in terms of subscribers, followers, likes, and views.

In one recent milestone, DD News has crossed 4 Million Subscribers on its YouTube channel. Last month in July, DD National had achieved the 4 Million Subscribers feat.

Between 2017 and 2021 (till date), Doordarshan and All India Radio across both News and General Infotainment have added a cumulative of more than 15 Million Digital Subscribers on YouTube alone, to reach a current digital subscriber base of 1.73 Crores (17.3 Million).

While the YouTube channels of DD News and DD National are leading the pack with multi-Million subscribers, Prasar Bharati Sports and DD Kisan YouTube channels will soon join the Million+ Subscribers league. All India Radio’s National News YouTube channel, News On Air Official, is at the top among the YouTube channels of the AIR Network.

Among the regional channels, DD Chandana (Kannada), DD Sahyadri (Marathi), DD Saptagiri (Telugu), DD Bangla, DD Girnar (Gujarati), AIR Imphal and North East service of All India Radio have registered significant presence on YouTube with subscribers in Lakhs.

If we take a look at the year-wise subscriber growth of these top 10 channels, we will find that the growth trajectory starts rising in 2017 and continues the upward trend. Lifetime growth graph of the two top channels DD National and DD News corroborates the same.

Year-wise break-up of subscriber growth of these channels shows their ascending growth in the subsequent years between 2018 and 2020.



About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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