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NFAI Acquires Rare Treasure of Over 450 Glass Slides of Early Telugu Cinema, from late 1930s to mid-1950s

Mumbai:30/7/21:In a major acquisition, the National Film Archive of India has added more than 450 glass slides of the films to its collection. These glass slides are an integral part of the early cinema viewing experience. Made by pressing a film positive between two thin glass squares, these slides were used for announcing new attractions before the commencement of a film or during intervals in theatres.

Mr. Prakash Magdum, Director, NFAI, said, “Glass slides are exquisite records of Indian cinematic heritage, and we are happy to preserve these in our archival collection. In the wake of fast-changing technologies having these glass slides in such huge numbers is a rare and significant discovery. I appeal to all film lovers to come forward and deposit film footages, photographs, posters, lobby cards, and other such material so that it can be preserved.”

The film positives used to prepare the glass slide were miniatures of the film poster or publicity material for newspapers and magazines. These glass slides represent the pictorial history of early Telugu cinema from the late 1930s to the mid-1950s and feature lovely frames tracing the gravitas of Telugu films during the early decades of Indian talkie.

Commenting on the significance of the collection, Smt. Arti Karkhanis, in charge of documentation at NFAI said, “These glass slides give a bird’s eye view of the publicity scenario in the Telugu industry in its formative years. It has a great reference value for film researchers, and we will soon digitize them.”

The acquisition includes glass slides from many important films like V.V. Rao’s trendsetting social drama about widow remarriage ‘Malli Pelli’ (1939), B.N. Reddi’s ‘Vande Mataram’ (1939), starring Chittor V. Nagaiah, popular swashbuckling hit ‘Keelu Gurram’ (1949), featuring Akkineni Nageshwara Rao and Anjali Devi, another hit N. T. Rama Rao starrer ‘Daasi’ (1952), critically acclaimed adaptation of Sharat Chandra Chattopadhyay’s classic Devdas Vedantam Raghavaiah’s ‘Devadasu’ (1953), starring Akkineni Nageswara Rao, Savitri and Lalitha in the central roles and many more. All these glass slides are in black and white covering 70 Telugu films from 1939 to 1955.Last year too NFAI acquired nearly 400 glass slides. Presently, NFAI has over 2000 such glass slides of Hindi, Gujarati and Telugu films in its collection.

 

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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