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MSME Minister Nitin Gadkari Becomes “Brand Ambassador” of Khadi Prakritk Paint

Newdelhi:6/7/21:Minister for Road Transport and Highways & MSME Shri Nitin Gadkari declared himself the “Brand Ambassador ” of Khadi Prakritk Paint and said he would promote it across the country so as to encourage young entrepreneurs to take up the manufacturing of cow dung paint. Virtually inaugurating the new automated manufacturing unit of Khadi Prakritik Paint, India’s first and only paint made from cow dung, in Jaipur today the minister appreciated the technology innovation and said this would go a long way in empowering the rural and agro-based economy in the country.

Shri Gadkari said even inaugurating infrastructure projects worth lakhs of crores of rupees is not as pleasing and satisfying as inaugurating this manufacturing unit. He appreciated Khadi and Village Industries Commission for the successful research. He said Khadi Prakritik Paint has immense potential of creating sustainable development for benefit of the poorest of the poor and the target should be setting up a Parkritik Paint unit in each and every village.

On this occasion, Shri Gadkari also placed an order for 1000 liters of Khadi Prakritik Paint (500 liters each of Distemper and Emulsion) which he intends to use at his residence in Nagpur.

The new plant has been set up on the campus of Kumarappa National Handmade Paper Institute (KNHPI), Jaipur, which is a unit of Khadi and Village Industries Commission (KVIC). Earlier Prakritik Paint was being manufactured manually on a prototype project. Commissioning of the new manufacturing unit will double the production capacity of Prakritik Paint. At present the daily production of Prakritik Paint is 500 liters which will go up to 1000 liters per day.KVIC Chairman Shri Vinai Kumar Saxena said the new plant is equipped with modern technology and machinery that will also ensure highest standards of the product in terms of quality and uniformity.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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