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Auromira Entertainment prepares UN backed first music video ‘Prithvi Manthan’ on pollution and environment

Bhubaneswar: 30/5/21:Auromira Entertainment, the production house behind the wildly popular viral music video ‘Aigiri Nandini’ has collaborated with Veteran Singer Susmita Das to release an epic thriller and action song titled ‘Prithvi Manthan’. This music video based on Shiva Tandava Strotam and Sagar Manthan (Churning of the Sea).

Siddhanta Das, former Director-General of Forest, Government of India, and husband of singer Sushmita Das has written the concept note based on which Shiv Kumar Bilagrami penned the lyrics. Om Prakash Mohanty has composed the music.  This music video directed by Dev Meher featuring Suryamayee.

Director of the music video Dev Meher said that “Apart from being the only song from India to be backed by the UN body for 2021, this music video has several firsts. For the first time in India, a music video on pollution has been built at this scale combining CGI, Choreography, Performance, and Art.  Similarly, for the first time, a concept on the environment has been musically fused into Shiva Tandava Stotram. “

Singer Susmita Das said that,  “I like to produce songs on contemporary social issues to sensitize public sentiment as I believe music is the most powerful medium to reach out to the masses. My earlier song “Ayigri Nandini…” based on Durga Strotram, on the theme of women’s empowerment, was highly appreciated by music lovers.”

On this occasion, Siddhanta Das said that “I very sincerely wish the song to circulate far and wide. It is not for entertainment, but for spreading an important message for creating mass awareness. Therefore, I seek the support of Environmentalists and celebrities in different fields who are passionate about conservation of Environment to promote the song.”

United Nations Environment Programme (UNEP), International Union for Conservation of Nature (IUCN), Bombay Natural History Society (BNHS), The Energy and Resources Institute (TERI),  Wildlife Trust of India (WTI), and Jungle Lodges and Resorts (JLR) a Govt of Karnataka undertaking have given consent to use their logo in the video film as a token of endorsement.  Odisha Mining Corporation Ltd also has given support for the project.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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