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“Be the Brand Ambassador of Tribes India” and ‘Be a Friend of Tribes India’ Contest Launched by TRIFED

Newdelhi:3/4/21:Tribal Cooperative Marketing Development Federation Ltd (TRIFED), Ministry of Tribal Affairs, Government of India has launched two interesting competitions, Be the Brand Ambassador of Tribes India and Be a ‘Friend’ of TRIBES INDIA Contestin association with MyGov.in, the citizen-government engagement platform.

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These competitions have been launched with the sole objective of promoting tribal craft, culture and lifestyle. Through these innovative contests, awareness about tribal heritage, arts, crafts can be enhanced among the general public. With more knowledge and awareness about tribal heritage, it is hoped that citizens will also contribute to overall tribal empowerment by purchasing more tribal products.

“Be the Brand Ambassador of Tribes India” is inviting stories featuring any tribal product (s) from customers across the country. The stories should highlight his/ her experience in using the product and provide details of the product and the place/ shop from where it was purchased. The requirement is that the stories are in the form of short videos ranging from 30 seconds to 5 minutes. The tribal products may include gents or ladies’ apparel, jewellery, accessories, paintings, metal crafts, terracotta & pottery, decorative items, food & organic items, cane & bamboo items, stationery, furniture, home furnishings, cuisine, etc. Participants will have to share their stories in the form of a link to the video uploaded on YouTube. The contest will be on till 14th May 2021. 50 entries will be selected and  awarded a Gift Voucher which will be valid at all Tribes India Showrooms and Tribesindia.com. More details are found at https://www.mygov.in/task/be-brand-ambassador-tribes-india/

Following the success of its first Quiz contest on Indian culture which was organised in association with MyGov in February, TRIFED has launched the second edition of the Quiz. Called “Be A Friend of Tribes India”, the quiz went live on MyGov on April 2, 2021 and will be on till May 14, 2021. 50 winners of this quiz will be awarded a Tribes India Gift Voucher, valid on Tribesindia.com and all Tribes India outlets. The quiz can be taken at: https://quiz.mygov.in/quiz/be-a-friend-of-tribes-india-2021/

Tribes constitute over 8% of our population however, they are among the disadvantaged sections of the society. An attitude that pervades among the mainstream is the erroneous belief that they have to be taught and helped. However the truth is otherwise – the tribals have a lot of teach urban India. Characterised by natural simplicity, their creations have a timeless appeal. The wide range of handicrafts which include hand-woven cotton, silk fabrics, wool, metal craft, terracotta, bead-work, all need to be preserved and promoted.

TRIFED, as the nodal agency under Ministry of Tribal Affairs, has been working to improve the income and livelihoods of the tribal people, while preserving their way of life and traditions. It has also put in place several initiatives to familiarise the people with the rich and diverse craft, culture of the tribal communities across the country and to help the tribal population in the area of marketing development of their rich products. These initiatives, launched in association with MyGov fall in line with the Atmanirbhar Abhiyan, the PM’s vision of emphasising local products and promoting local entrepreneurship.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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