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Adivasi Mela will be held from January 26 to February 9 at the Adivasi Exhibition Ground,

Bhubaneswar:20/1/21: The annual Adivasi Mela will be held from January 26 to February 9 at the Adivasi Exhibition Ground, Unit-I here. For the very first time, products of the exhibition will also be available on online platform in view of the COVID-19 situation.

Social Media Plan (SMP) for the exhibition, which will be held from 11 AM till 7 PM each day, was today launched by Chief Secretary Suresh Chandra Mohapatra at the Lok Seva Bhawan here. ST & SC Development, Minorities & Backward Classes Welfare Department has come up with hybrid model for the exhibition.

“Adivasi Mela is widely popular within and outside the state. This hybrid model will further widen its popularity by extending it to the persons who are unable to visit it physically. The virtual mode of the mela will have a marketing platform through which interested people can purchase the tribal products,” the Chief Secretary said.

He advised the department to develop a permanent digital marketing platform so that people from different parts of the globe can buy the products throughout the year.

Department’s Principal Secretary Ranjana Chopra said cultural programmes will be available on virtual mode. One can also have a virtual visit to Adivasi Museum through the Mela platform, she said.

All Covid-19 protocols would be followed scrupulously at the exhibition. Online registration facility would be made available from January 23 through the website of the Adivasi Mela-2021 for convenience of the intending visitors. Interested people may avail of this facility and register online for their smooth entry into the Mela ground, she added.

However, she clarified that the online registration for visiting the mela is only for the sake of convenience but not mandatory.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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