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Rajkamal Prakashan Group launches new initiative—‘Kitabteras’

New Delhi: 13/11/20:The festive season is here. Dhanteras and Diwali are occasions for making gifts and wishing prosperity to each other, a gesture of courtesy and goodwill. The gifting of gold or silver coins, dry fruits or sweets, utensils, etc., on Diwali, is an age-old practice. Such presents symbolize prosperity. But no prosperity is complete without wisdom and knowledge. These are enduring treasures and book their source.

 Prominent Hindi publisher Rajkamal Prakashan Group has taken the lead in this new initiative—‘Kitabteras’, a humble appeal to our patrons. Rajkamal’s editorial team has put together 50 sets of vibrant books covering a wide range of topics. Readers may choose among these based on their interests and those of their friends and family. Not only will online purchases make transactions safer, but they would also go a long way in supporting those associated with book publishing during this pandemic.

 While the current situation has limited the space for literary books, such texts undeniably play an important role in fostering an educated society and nation. We encourage readers, on this auspicious occasion, to make gifts of these curated sets of books to family, friends, and neighbors.

 Ashok Maheshwari, Managing Director of Rajkamal Prakashan Group, had this to say on the introduction of this initiative: “The Covid-19 pandemic has affected all businesses—small or big—and people associated with them. It hasn’t spared publishing either. The normal perception of book publishing is that only the publisher and writer run the show, when in fact it is a community of various talented professionals besides them—editors, copy-editors, proofreaders, translators, compositors, cover designers, paper vendors, printers, press operators, binders, among others that constitute the ecosystem. The Covid-19 crisis has affected the entire chain. Your Kitabteras celebration would give strength to all.”

 Ashok Maheshwari further requested the publishing fraternity to come together and launch similar initiatives for their readers. In the absence of institutional support to the industry, he requests patrons to celebrate ‘Kitabteras’ with us.

 Visit our website for book details: www.rajkamalbooks.in

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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