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CHOCO ADITI

Couple’s startuphas a sweet dream :Aditibakes: New choco-experience

Bhubaneswar:7/11/20: In the festive time of Diwali, Christmas, and New Year if your sweet teeth are ever tempted to try something new, delicious, fresh, homely yet classy, then here is one chocolate brand to floor you. Created by a very young startup by a young couple, Aditibakes, with its series of chocolate types and tastes is rocking the shelves in happening stores and supermarkets across the Temple City!

Interestingly, the spouse-entrepreneurs have turned lockdown’s loneliness and stressful thoughts into a sweet and smooth business opportunity. While such similar situations have leveraged many entrepreneurs to start some something new and fresh, Aditibakes is growing rapidly with its hallmark reliability on quality, taste, and best ingredients.

Trying to establish the milestone in homemade chocolates, sweets, and snacks, Aditibakes is a young company in the city from Kalinga Vihar area. It is founded by Aditi Priyadarshi and Purushottam Kumar during the COVID-19 pandemic situation. They have put their hard work to standardize the quality, packaging, and working with an idea to score over others and come up with a premium brand of chocolates with many varieties.

Being from a simple middle-class family and having no business degree business knowledge to boast, it was a challenge to establish Aditibakes in the market. Now they are getting orders in bulk and their chocolates are also sold in many major supermarkets.

Aditi believes that becoming an entrepreneur is not easy especially for the mother of two children and having a lot of responsibilities at home. She also says that after testing her chocolates many have become permanent purchasers and the list is increasing day by day.

“I have a sweet dream to expand my business with my husband and the plan is on the anvil to make Aditibakes a known name in the culinary circle. I am getting a great response from the local people as traditional Odias are great lovers of sweets and the region is home to some of the best sweets.

For a wider reach, now Aditibakesis planning to collaborate with Swiggy and Zomato to delivering locally in Bhubaneswar and other parts of the State. Also, they are going to partner with e-commerce websites such as Amazon, Flipkart, and Snapdeal for global reach to expand the universal reach of their sweet tastes for the connoisseurs. Currently one can also order the sweet delights from the website Aditibakes.com.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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