Bhubaneswar: 29/9/20 Poshan Maah, a month-long campaign is being observed across the state in September. Since the launch of Poshan, Abhiyaan in 2018, every year, September is observed as Poshan month in the entire country.
In order to maintain the momentum and to capitalize the gains of Jan Andolan and Community mobilization planned under Poshan Abhiyaan, Rashtriya Poshan Maah is being observed. The objective is to take the messages of POSHAN to the grass-root level, increase awareness on good nutrition practices and behaviors, and to ensure enhanced uptake of services by the community.Mobilizing the PRI members for nutrition will help in achieving the desired outcomes for which POSHAN Panchayats have been planned this year at the GP level in convergence with the Department of PR &DW. This is a unique activity aimed at encouraging local engagement and support for nutrition.
Due to the pandemic situation, the focus is on re-positioning from the conventional modes of information to the digital mode. Various medium such as virtual meetings, social media, mass media, and print media has been used to bring visibility to Poshan Maah in the state.