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Toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’: PM

New Delhi:23/8/20:Prime Minister Shri Narendra Modi today held a meeting with senior Ministers and officials to discuss ways to boost manufacturing and global imprint of Indian toys.

Prime Minister said India is home to several toy clusters and thousands of artisans who produce indigenous toys which not only have cultural connect but also helps in building life-skills and psychomotor skills among children at an early age. He said such clusters should be promoted through innovative and creative methods.

It was informed that Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under AatmaNirbhar Bharat campaign. Prime Minister said focus should be on use of technology & innovation and also towards manufacturing quality products that meet global standards.

Impact of toys on the psychomotor / cognitive skills of children and how it can become a means for societal change thereby helping shape the future generation of the Nation was also discussed.

Highlighting the importance of toys in moulding a child’s mind, Prime Minister said toys aligned with Indian culture and ethos should be used as pedagogical tools across all AnganwadiCentres and Schools for all-round development of children. He even suggested that youth should be engaged to come up with innovative designs and toys that can instill a sense of pride towards National goals & achievements.

Prime Minister noted that toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’ and exhorted that toys should reflect India’s value system and culturally established environment-friendly approach. He further suggested using tourism as a tool to promote India’s culture especially in regions which are renowned for handcrafted toys.

Prime Minister also emphasized the need to organize hackathons for youth and students for innovations in toy technology and design, including online games, to reflect  Indian ethos and values.

Laying emphasis on fast-growing digital gaming arena, Prime Minister said India should tap the huge potential in this area and lead the international digital gaming sector by developing games that are inspired by Indian culture and folk tales.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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