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Tribes India expands its retail network to 122 outlets across the country

New Delhi:21/8/20:Shri Arjun Munda, Union Minister for Tribal Affairs e-inaugurated via a video conference a ‘Tribes India Showroom’ in Indian Globe Chambers of LIC Western Zonal Office, Fort, Mumbai today. The inaugural event was attended by Secretary, MoTA Shri Deepak Khandekar, Chairman, TRIFED Shri R. C. Meena, and MD, TRIFED Shri Pravin Krishna.  Renowned designer Ruma Devi and cine star Pooja Batra also participated in the virtual inauguration.

Addressing on the occasion, Shri Arjun Munda said, “We are firmly standing behind 50 lakh tribal artisans and forest gatherers in their hour of need, steadily and firmly to sustain their income, employment, and livelihoods.”

Speaking about his ministry’s firm resolve and TRIFED’s concerted efforts to support the tribal brethren, Shri Munda said that taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal people marketing, TRIFED, Ministry of Tribal Affairs has initiated these path-breaking initiatives that have a wide-ranging impact. In a bid to boost sales and enhance tribal income in these challenging times, Tribes India on Wheels – mobile vans stacked fully with Van Dhan natural produce, immunity boosters and other tribal products – has now been launched. These will take these products directly to the customer’s doorstep in 150 cities across the country.

Speaking on the occasion, Shri Deepak Khandekarcongratulated the entire team of TRIFED on their diligent efforts during the times of pandemic and reiterated the Ministry’s focus on “Be Vocal for Local.”

Ms. Ruma Devi, noted designer and Goodwill Ambassador of Tribes India also appreciated TRIFED’s work even during the lockdown which have helped the tribal artisans and offered her unstinted cooperation and support.

Earlier, in his welcome address, Mr. Pravir Krishna, thanked the Union Minister for his presence at the formal virtual launch of the Fort outlet.Acknowledging the Minister’s unstinted support for the cause of tribal welfare, he spoke about TRIFED’s path-breaking initiatives during the pandemic that have helped alleviate the distressed tribals by sustaining and improving their income and livelihood.

With these renewed and continuous initiatives, Tribes India/ TRIFED, Ministry of Tribal Affairs continues its endeavour towards protecting and furthering the interests of the tribal communities across the country.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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