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Two-week social media campaign under hashtag #Vocal4Handmade launched to promote handloom products

New Delhi:7/8/20:Union Minister of Textiles and Women & Child Development, Smt Smriti Zubin Irani has extended her greetings on the occasion of the 6th National Handloom Day today. Addressing a function organized in virtual mode by the Ministry of Textiles, Government of India to celebrate National Handloom Day today, Smt Smriti Irani thanked Prime Minister Shri Narendra Modi for declaring 7th August every year as National Handloom Day for the first time in 2015, 110 years after the Swadeshi movement which started on this date in the year 1905. Paying obeisance to Mahatma Gandhi, Smt Smriti Irani said that independence for India was achieved with the help of the spinning wheel. Chief Minister of Himachal Pradesh Shri Jairam Thakur was present through virtual mode from Kangra.


On this occasion, Smt Smriti Irani launched the Mobile App & Backend Website for Handloom Mark Scheme (HLM). The Minister said that the Handloom Mark is being promoted to provide collective identity to the authentic handloom products. Textiles Committee Mumbai has developed the Mobile App with a backend web portal to completely digitise the process of registration. The App is in English and 10 Indian languages and will enable the weavers located at any corner of the country to apply for Handloom Mark registration through the comfort of their homes by click of a button on their mobiles. This app helps ascertain the genuineness and originality of the product through unique and dynamic QR code labels affixed on each handloom product.

The Union Minister of Textiles also launched the “My Handloom” portal for individual weavers as well as other organizations for applying for various benefits under the various handloom schemes like Block Level Clusters, Handloom Marketing Assistance and Awards.  Inaugurating the portal, she thanked Prime Minister Shri Narendra Modi for launching the “India Handloom” brand in 2015 on the occasion of the 1st National Handloom Day


A presentation was made on Craft Handloom Village, Kullu, being established in association with District Administration, Kullu. Speaking on the occasion, Chief Minister of Himachal Pradesh, Shri Jai Ram Thakur expressed gratitude at being able to showcase the handlooms of Himachal and said that handlooms are a symbol of the state’s traditional and ancient heritage. He said that the state is making efforts to implement One District- One Product scheme so that both the districts and products are able to carve out a distinct identity of their own.

To mark the occasion and to instill pride of workmanship of handloom weaving amongst citizens, a two-week social media campaign has been launched for the handloom weaving community. Smt Smriti Irani has appealed to the all Hon’ble Ministers in the Council of Ministers, Lieutenant Governors, Hon’ble Chief Ministers of States and Hon’ble Members of Parliament of Lok Sabha and Rajya Sabha and eminent Industrialists with friends and family to express solidarity with the weaving community through their social media accounts so as to motivate others to do the same.

.Further, to promote Handloom under media campaign with common hashtag #Vocal4Handmade has been started to promote Handloom, Handloom Products, information about high-end handloom products of various regions of the country, their manufacturers, encouraging weavers/artisans to tweet and to publicize and promote the sector amongst common people.

Secretary (Textiles) Shri Ravi Capoor and Development Commissioner (Handlooms) Shri Sanjay Rastogi were also present for the function. The function widely participated from different corners of the country. Handloom Clusters from across the country, all 28 Weavers’ Service Centres, 6 Indian Institutes of Handloom Technology, National Handloom Development Corporation, Handloom Exports Promotion Council & NIFT’s Campuses across India were connected. Also, Craft Handloom Village at Kullu and Textiles Committee at Mumbai were connected for the function.



About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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