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Saffron grown in Kashmir has received the geographical indication (GI) tag

Srinagar:26/7/20: In a momentous decision, Saffron grown in Kashmir has received the geographical indication (GI) tag. It is a major historic step in bringing the valley’s brand on the global map.

“With the GI tag, Kashmir saffron will acquire more prominence in the export market and would help the farmers get the best remunerative price,” G C Murmu, Lieutenant Governor, J&K said.

Soon after taking over as lieutenant governor, Girish Chander Murmu took a personal interest in ensuring that Kashmir saffron gets GI certification, he said.

Pampore, the hub of saffron in Kashmir, is expected to have a bumper crop of the spice this season due to initiatives taken by the National Mission on Saffron (NMS).

Under the NMS, a project of Rs 411 crore was approved by the Union government under which an area of 3,715 hectare for saffron was proposed to be rejuvenated.

He said that Kashmir saffron is the only one in the world grown at an altitude of 1600 metres which differentiates it from other varieties due to its unique characteristics like longer and thicker stigma, natural deep-red colour, high aroma, bitter flavor and chemical-free processing.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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