Srinagar:26/7/20: In a momentous decision, Saffron grown in Kashmir has received the geographical indication (GI) tag. It is a major historic step in bringing the valley’s brand on the global map.
“With the GI tag, Kashmir saffron will acquire more prominence in the export market and would help the farmers get the best remunerative price,” G C Murmu, Lieutenant Governor, J&K said.
Soon after taking over as lieutenant governor, Girish Chander Murmu took a personal interest in ensuring that Kashmir saffron gets GI certification, he said.
Pampore, the hub of saffron in Kashmir, is expected to have a bumper crop of the spice this season due to initiatives taken by the National Mission on Saffron (NMS).
Under the NMS, a project of Rs 411 crore was approved by the Union government under which an area of 3,715 hectare for saffron was proposed to be rejuvenated.
He said that Kashmir saffron is the only one in the world grown at an altitude of 1600 metres which differentiates it from other varieties due to its unique characteristics like longer and thicker stigma, natural deep-red colour, high aroma, bitter flavor and chemical-free processing.