Kolkata:8/7/20: Bengali Film ‘Gotra’ adjudged the best film in Helo Films and Frames Digital Film Awards while categories of Trendsetting Performance of the Year (Female) Award goes to Jaya Ahsan for( Konttho) Rangabati song from GOTRA awarded as Song of the year. It is worthy to note that both Gotra and Konttho is being jointly produced by Odisha based Production House Akshaya Parija Production and Window of Kolkota, directed by Sibaprasad Mukherjee and Nandita Roy. After the announcement of this award Producer, Akshaya Kumar Parija said ‘Both Gotra and Konttho has conveyed the social message very effectively and I feel proud that popular folk song of Odia Rangabati Bengali version has been adjudged as the song of the year, my heartiest compliments to the Director of both film and happy to share my joy as a part of this production”
As the coronavirus crisis continues to upend, the entertainment industry has been going virtual. Considering the Present scenario Films and Frames has come with the innovative idea of organising a digital Award ceremony titled ‘Digital Film Awards’ presented by Helo and partnered by FFACE. The award ceremony will be hosted by Actor Parambrata Chattopadhyay and other film personalities. This is going to be the first-ever at home (AH) experience of a Film Award Show and also the first-ever 9:16 Vertical format professional shoot, ‘specifically designed for social media viewing experience’. The idea of Digital Film Awards was conceived by Neil Roy.
Speaking on the occasion Goutam Ghose, National Award Winning Film Director said, ‘We are launching the first-ever Digital Film Awards to honor all the talents of the Tollywood Film Fraternity. The Awards Show is for all films released from 1st April 2019 – 31st Mar 2020. It will comprise all major established actors/actresses/filmmakers and film technicians and award them for their hard work’.
Prabhat Roy, acclaimed National Award Winning Director said, ‘Since these are unprecedented times, many filmmakers believe that movies and film awards should be given the digital platform as we are in the middle of a crisis. This is going to be the first-ever Digital Film Award Show.
Commenting on the initiative, Chhandita Nambiar, Head of Entertainment, Helo said, ‘Our partnership with Films and Frames is a reflection of our commitment towards our users, as we endeavor to facilitate deeper engagements between them and their favorite celebrities. We are empowering our users with an exclusive opportunity of decision making for some of the key awards through in-app voting and even have access to the award function a day prior to our platform. ‘
There are more than 40 award categories to be given away. Nominations for award categories are done by the Advisory Committee consisting of prominent Film Journalists, National Award Winning Film Directors, and Popular Film Actors.
The award show will be spread across 10 episodes. Helo users will get a day early access to these episodes. The award show will be available from July 2020 on Helo followed by Facebook, IGTV, and Youtube, directed by Sudeshna Roy, Abhijit Guha, and Pallavi Chatterjee.