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Milk ATM facility offering milk round-the-clock was inaugurated on the occasion of RathYatra

Berhampur:25/6/20: With an aim to ensure that people can source fresh milk throughout the day, a Milk ATM facility offering milk round-the-clock was inaugurated in Berhampur on the occasion of RathYatra.

An initiative of Tata Steel Foundation (TSF) and Greater GanjamGajapati Co-operative Milk Producers’ Union (GGGMU), the milk ATM is located in the premises of Maharaja Krushna Chandra Gajapati(MKCG)Medical College and Hospital Campus, Berhampur, Ganjam. The machine has a capacity of 500 litres. Milk sold at the parlour will be sourced from the local dairy farmers and will be pasteurized and fortified with Vitamin A & D in collaboration with National Dairy Development Board and Tata Trust for addressing the issue of malnutrition in the district.

Bikram Panda, MLA, Berhampur and Bijay Amrut Kulange, District Collector and Magistrate, Ganjam, were present at the inauguration of the milk parlour.

Speaking on the occasion Panda said, “It will be helpful towards making the Berhampur town free from plastic as packaged milk generates a lot of non-biodegradable waste”.

“We are very proud to partner with GGGMMU and leverage additional income opportunities for the dairy farmers in the district. At TSF, we are always working towards creating such collaborations that will benefit communities in every possible manner,” said Sourav Roy, Chief (CSR), Tata Steel.

The Gopalpur CSR unit of Tata Steel runs eight milk cooperative societies. The journey began in 2013 with 60 ltrs /day and 10 farmers and today it has reached 1800ltrs /day with 354 farmers. The milk collected through these cooperatives in FY 2019-20 was 2,99,793.2ltrs.

Looking at the popularity and direct benefit that the farmers receive through milk ATMs, a plan was made with GGGMU to setup three such milk ATM parlors in Ganjam district. This being the second, the first one was inaugurated on Gate Bazar Road last year. The third one will be soon setup at Chhatrapur town.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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