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Mu Bi Covid Yodha Campaign progress is being reviewing by the Odisha Government

Bhubaneswar:8/6/20:  “Information, Education and Communication are the key to win the fight against Covid-19 and check the possible spread of the pandemic”, said Chief Secretary Asit Tripathy. He added, an aware and alert community can achieve wonders in our fight against this unseen enemy”. Tripathy said this while reviewing the progress of the special campaign- Mu Bi Covid Yodha today in secretariat conference hall wherein Secretary Information and Public Relations (I& PR) Sri Sanjay Kumar Singh outlined the issues and presented the campaign themes for discussions

. Secretary I& PR Singh said, “The camping has been launched to infuse in people the values of self-responsibility with the spirit of Ama Swasthya Ama Hatare (our health in our hand). The main themes of the campaign include personal hygiene, hand washing use of mask, social distancing, care of the old and vulnerable, eradication of social stigma, self-monitoring, community surveillance quarantine, and making use of 104 and telemedicine”

The meeting decided to reach out to maximum people through a 360-degree approach and create a sense of pride among people to observe the norms of social distancing religiously. Chief Secretary Sri Tripathy directed to intensify the campaign through active involvement of WSHGs, PRIs, VSS, Farmer producer groups, and school management committees. It was further decided for the wide use of the miking, social media, posters, audio jingles through AIR and community radio, visual presentations through television, panel discussions in TVs, cartoon web series and YouTube, etc. The Information & Public Relations department would develop more catching and convincing themes relating to different contours of the campaign and diffuse it through different media.

Additional Chief Secretary and SRC Pradeep Kumar Jena, Principal Secretary Women & Child Development and Mission Shakti Smt Anu Garg, Principal Secretary Panchayati Raj & Drinking Water Deo Ranjan Kumar Singh, Director I & PR Krupasindhu Mishra, Technical Director Niranjan Sethi along with other senior officers participated in the discussions.

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About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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