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A fortnight-long IEC campaign will be launched to educate people with co-morbid conditions

Bhubaneswar:26/5/20: A fortnight-long IEC (information, education, and communication) campaign will be launched to educate people with co-morbid conditions. The Odisha government has decided to launch this particularly for elderly persons for containing COVID-19.

This was informed by Chief Secretary Asit Tripathy on Tuesday at a scheduled presser. He said the COVID-19  fight will be a long one and needs regular intervention.

The Odisha Chief Secretary said the attention towards the elderly people is most important, as 90 percent of COVID-19 cases in Odisha are asymptomatic.

Chief Minister Naveen Patnaik has said that COVID-19 is an unseen enemy, the Chief Secretary said and added that nothing is static and a strategy is needed to fight the coronavirus.

“We are on the 62nd day of National lockdown and it is high time to take up matters in a planned manner. This is time for a campaign, he said added that a fortnightly campaign targeted towards the elderly is a part of Odisha’s evolving to keep coronavirus at bay,” Tripathy concluded.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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