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Producers Guild of India defends filmmakers’ decision to opt for digital release of films

Mumbai:16/5/20: Producers Guild of India has defended the filmmakers’ decision to opt for the digital release of films. Expressing its displeasure over the statements issued by few multiplex chains against digital release of films, Producers Guild said, it is time for the entire industry to come together and support each other.

In an apparent reference to the decision of the makers of “Gulabo Sitabo” to release the film on a streaming platform, INOX had expressed its extreme displeasure and disappointment. Kamal Gianchandani of PVR Pictures had also said they were expecting the producers to hold their films for theatrical release.

The Guild said it is disappointing to see abrasive and unconstructive messaging from some of their colleagues in the exhibition sector. It added, when it comes to financial losses, the situation of the producers is no different from exhibitors. It said that insurers have refused to bear the cost of elaborate sets that had to be taken down as shoots remain cancelled.

The Guild said, cinemas may be one of the last sectors of the service likely to be given permission to re-open and even if theatres in India start functioning, there is no guarantee that the overseas theatrical market, which is a key component of the economics of Hindi films, will resume. It further said, even when cinemas re-open, there will be a huge backlog of releases and the smaller and medium scale films especially will suffer from sub-optimal showcasing.

The Guild clarified that theatrical release will always be preferred for movies that were conceptualised as cinematic experiences. But, it added, these are unprecedented times for all, and it is imperative to see things in context.

Vidya Balan-starrer “Shakuntala Devi” and Amitabh Bachchan-Ayushmann Khurrana’s “Gulabo Sitabo” are all set to premiere on Amazon Prime Video.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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