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ICICI Lombard and BharatPe partner to launch industry-first Coronavirus cover for shopkeepers

Mumbai, March 30, 2020: BharatPe, India’s largest merchant payment & lending network has partnered with ICICI Lombard to roll out ‘COVID-19 Protection Insurance Cover’ for shopkeepers. Amid the contagious pandemic, this policy on a diagnosis of COVID-19 (+ve) will pay 100% of the sum insured, irrespective of hospitalization expenses. The new product is a step forward in BharatPe’s endeavour in introducing industry-first initiatives for shopkeepers. It is also a ‘first of its kind’ sachet product by ICICI Lombard that will cover merchants.

The health cover is priced affordably at a premium starting at nominal amount of ₹ 199 and provides a sum insured for ₹ 25,000 and value-added benefits such as Health Assistance and CHAT/Virtual assistance, teleconsultation and ambulance assistance, as part of the offering. The unique benefit of the COVID-19 Insurance Protection Cover is the coverage across the age group of 18-65 years.

On the introduction of the new COVID-19 insurance, Ashneer Grover, CEO & Co-Founder, BharatPe said, “Merchants’ well-being is our immediate focus, and as Coronavirus turns into a pandemic, we have designed a unique insurance cover with ICICI Lombard to provide financial support to merchants. Shopkeepers will get 100% of the opted Sum Insured as a lump sum in the event of the first diagnosis itself. The small businesses are the most affected financially and shopkeepers are at the most risk from risk of infection. The insurance is available on the BharatPe app and we hope to cover lakhs of our merchants digitally over next few days.”

On the tie-up Sanjeev Mantri, Executive Director, ICICI Lombard said, “At ICICI Lombard, we are committed to go the extra mile and introduce relevant and timely solutions for customers. With the current threat on account of coronavirus pandemic, we have introduced a dedicated policy – Covid-19 Protection Insurance Cover. Further, our association with Bharat Pe enables us to reach out to their merchant base which could be vulnerable to the virus given their business activity. This tie-up is aligned with our brand ethos of ‘Nibhaaye Vaade’ (Keeping Promises) and our commitment to meet the insurance related needs of consumers and businesses.”

About BharatPe

BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision to make financial inclusion a reality for Indian merchants. BharatPe launched India’s first UPI interoperable QR code, first ZERO MDR payment acceptance service, first UPI payment backed merchant cash advance product and the only P2P NBFC investment product offering merchants up to 12% interest. Currently serving over 40 lakh merchants across Bangalore, Delhi, Hyderabad, Pune, Mumbai, Jaipur, Ahmedabad, Indore, Bhopal, Nagpur, Chandigarh, Jodhpur, Ludhiana, Surat, Patna, Karimnagar, Mysore, Visakhapatnam, Vijayawada, and Warangal. The company has grown business 30x in 2019 and is the leader in UPI offline, processing 5 crore+ UPI transactions a month (annualized TPV of US$ 2.7 Bn). The company has already disbursed more than 25,000 loans (Rs 140 crores +).

About ICICI Lombard General Insurance Company Ltd.

 ICICI Lombard is one of the largest non-life private insurer in India based on gross direct premium income in fiscal 2019. We offer our customers a comprehensive and well-diversified range of products, including motor, health, crop, fire, personal accident, marine, engineering and liability insurance, through multiple distribution channels. More details are available at www.icicilombard.com.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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