Mumbai, 6th November 2019:(ONT Bureau ) Procam International, pioneers of distances running events in India, announced Tiger Shroff as the face of the Tata Mumbai Marathon 2020. Asia’s most prestigious marathon will witness over 50,000 people take a step forward in an event that has become the largest showcase of people, pushing boundaries of the human spirit. The 17th edition of the event is scheduled to take place on Sunday 19th January 2020.
No youth icon in the country embodies the fitness ethic better than Tiger Shroff and no one connects to a young audience better. The coming together of the Tata Mumbai Marathon and Tiger Shroff is the coming together of purpose and image.
As a Bollywood star that has broken the mould, reached for the stars and yet is firmly grounded. His journey is rooted in the belief that tomorrow is not just about another twenty-four hours, but another opportunity to raise the bar and to push oneself. In short, an ethos of #BeBetter. And that’s what the Tata Mumbai Marathon is all about.
In addition to a campaign capturing his emotions connected to the event “Tiger, in his own inimitable style will kick-off a digital initiative, Tiger Tracks”. An initiative which will inspire people to join in and follow the tracks made by him.
Vivek Singh, Joint MD, Procam International said, “Sport has the ability to both inspire and ignite change and the Tata Mumbai Marathon, over the last 17 years, has not just inspired a nation to run, but has had an overall positive impact on society. We are delighted to have Tiger Shroff on board, as there is no better coming together of what the event & Tiger stand for. It is the coming together of purpose & the power of the human spirit.”
Tiger Shroff, Face of the Event, said “The Tata Mumbai Marathon is an event that is very close to my heart. I have fond memories of participating in the first ever edition of the Dream Run. So, today when I see people training for their run at various locations in the city through the year, it is heartening to see so many people make a change for the better. I am very excited to be the face of Asia’s most iconic and prestigious event and I look forward to Mumbai transform itself on race day.
Tata Mumbai Marathon 2020 – Race registration Information
Registrations for the Full Marathon, Half Marathon & Open 10K have closed. Registrations for the Senior Citizens’ Run & the Champions with Disability categories are open till 29th November 2019, or till running places are filled, whichever is earlier. Registration for the popular Dream Run have commenced and will be open till 22nd November 2019 or till running places are filled, whichever is earlier.
For registration & event information log onto: tatamumbaimarathon.procam.in
Tata in Sports:
Tata Group, a global enterprise with combined revenue of US$ 110.7 billion (2017-2018), along with Tata Consultancy Service (TCS), one the worlds leading IT services, consulting and business solution organisations, are the title sponsor of the Tata Mumbai Marathon.
Sports has always been an integral part of the Tata Group for over 75 years, Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national & international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.
TCS is the sponsor of many premier global marathons across the world like the TCS New York Marathon, The TCS Amsterdam Marathon and the TCS Lidingloppet (the worlds largest cross-country run) and the technology partner of the marathons held in London, Chicago, & Boston – all part of the company’s effort to promote health & fitness in communities world over.
Since its inception in 1988, Procam International has been the driving force behind the growth and development of Sports Management in India. Envisioned by founders Anil & Vivek Singh, Procam are the pioneers in holistic sports management, sports consultancy, and live television programming.Procam has a track record of conceptualizing and promoting over 100 international events, across disciplines – Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball amongst others. These events have elicited the participation of the highest caliber of athletes, as well as huge public interest and attendance.
Pioneers of distance running movement in India, Procam International’s big 4 – Tata Mumbai Marathon, Airtel Half Delhi Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to redefine health, fitness & the giving paradigm of our country.