Home » Uncategorized » NALCO & East Coast Railway came together to promote Odisha’s rich art, culture and heritage in New Delhi-Bhubaneswar Rajdhani Express
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NALCO & East Coast Railway came together to promote Odisha’s rich art, culture and heritage in New Delhi-Bhubaneswar Rajdhani Express

Bhubaneswar: 23/9/19:National Aluminium Company Ltd (NALCO) and East Coast Railway (ECoR) on Monday came together to set the wheels rolling by signing an agreement to promote Odisha’s rich art, culture and heritage through branding of New Delhi-Bhubaneswar Rajdhani Express.

The agreement was signed in the presence of NALCO CMD Tapan Kumar Chand and senior officials of the ECoR.

NALCO will sponsor high-quality designs on vinyl wrapping sheets to drape the Rajdhani Trains. The East Coast Railway has 03 sets of Train rakes of Rajdhani Express.

The designs have been made such that each coach will have a distinct display. The designs will adorn the exteriors of the train.

The designs will promote 03 themes – Dance forms, Archaeological monuments and flora & fauna of the State.

“This will go a long way in promoting tourism potential of Odisha and promote traditional Odishan Art,” said Ajoy Behera, Principal Chief Commercial Manager of East Coast Railway.

These designs will be placed between the glass windows of the coach on exterior side. There will be two more strips, one at the top and the other at the bottom, reflecting various designs in Traditional Pattachitra frorm.

There are a total of 3 rakes for Rajdhani Express. Each rake will consist of about 15 coaches. NALCO will pay Rs 1 crore for each rake, totalling Rs 3 crore as advertisement revenue to East Coast Railway.

NALCO’s designs and logos will also feature on the coaches. Reputed designers and agencies have been engaged for the exercise.

The target for commissioning this project in New Delhi-Bhubaneswar Rajdhani Express is one month from today.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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